Addressable raises $7.5 million to match crypto wallets to Twitter accounts. But how? • TechCrunch

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Marketo, which was developed – among other things – to improve marketing around social media users, ended up being acquired by Adobe. Now a new startup hopes to do what Marketo did in Web2, but this time in Web3.

Addressable has a digital fingerprinting startup that claims to be able to match anonymous crypto wallets with social media accounts. Indeed, he is so confident he can do it, that he claims to have linked 17 million crypto wallet holders to their Twitter accounts.

It’s a tall order, but let’s get back to it.

For now, we can at least say he has some investor confidence. He has now raised $7.5 million from Viola Ventures, Fabric Ventures, Mensch Capital Partners and North Island Ventures.

Problem Addressable says its resolution is that since crypto wallets are anonymous, Web3 marketers cannot know the age, country, or purchase history of their audience. I mean, that was kind of the point, wasn’t it?

Addressable claims it solves this problem by linking anonymous blockchain audiences to their social media accounts, examining data points of blockchain activity that can be correlated with social media activity. This then allows marketers to promote games or conferences etc. with crypto wallet holders on Twitter, increasing return on ad spend by targeting audiences most likely to buy products and introducing higher efficiency/ROI.

To do this, they needed to examine over 500 million crypto wallets and over 100 million social accounts, and then create the algorithms to match those data points.

Tomer Sharonim (co-founder and CEO) was previously Vice President of Products at Salt Security. Tomer Shlomo (co-founder and CTO) was among others at Synamedia. Dr. Asaf Nadler (co-founder and chief scientist) worked at Akamai Technologies, among others.

Speaking to TechCrunch via email, Sharoni said: Addressable.io competes with other Web3 CRM startups, such as Blaze, Cookie3, Kazm, and Absolute Labs, which primarily focus on reactivating customers by analyzing and engaging with the company’s existing user base.

He claims Addressable is different because it takes a more holistic and comprehensive approach by unlocking all Web3 users on-chain.

It is of course very difficult to verify whether they can do all this, but it is clear that their investors seem convinced, at the very least.

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