Under-The-Radar Crypto Project Surges Over 100% This Week Amid Global Expansion Efforts

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An under-the-radar customer loyalty crypto project has skyrocketed more than 101% this week amid new global expansion efforts.

The MiL.k Alliance (MLK) bills itself as a platform that brings lifestyle service points together and makes them interchangeable with other services for its customers.

The project’s native token, MLK, is worth $0.55 at the time of writing, down from $0.273 a week ago. The 223rd-ranked crypto asset by market cap has also risen 15.8% in the past 24 hours.

The MiL.k Alliances gains come amid a burgeoning global expansion effort. Last month, the project signed a new partnership with GetPlus, an Indonesia-based loyalty points integration platform. The two platforms have agreed on a points redemption service which they plan to launch in the second quarter of 2023.

Said Jungmin Cho, the managing director of Milk Partners, the company that operates MiL.k,

The usability of MiL.k has been extended globally through this partnership with GetPlus, which is the largest point onboarding service in Indonesia through this partnership with GetPlus, we will develop various blockchain-related activities by Indonesia using our technology and experience.

In January, the MiL.ka Alliance also announced a new co-marketing activity with Boost, a Malaysian fintech project, with the aim of attracting new users to Malaysia.

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