36% of Top 1,000 Crypto Projects Were Silent on Blogs This Year

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More than a third of the top 1,000 crypto projects, a term that includes both crypto companies and individual tokens, did not publish a single new article on their respective websites in 2023.

According to a May 1 research report from blockchain marketing agency Guerilla Buzz whose clients include CoinGecko and crypto exchange AAX, 35.8% of the top 1,000 cryptocurrency projects failed to put in place. updated their websites with new content written this year.

Additionally, the report found that of those 1,000 projects, less than half (49.7%) published more than two new articles in 2023.

Guerilla Buzz researchers said the inspiration for the benchmarking study came after noticing that many crypto companies don’t prioritize strong marketing fundamentals. Instead, the majority of these companies choose to focus their efforts on generating hype for their token sales and opt for short-lived growth spurts instead of prioritizing long-term organic growth. .

The paper claims that the research methodology was simple but labor intensive. First, the researchers manually inspected the corresponding Top 100 Crypto Projects website to see if it had a blog. From there, they assessed the number of posts published over the past few years and checked how many new blog posts had been published in 2023.

The blogging habits of top ten crypto projects. Source: Guerrilla Buzz

Among the top 10 crypto projects, Binances BNB Chain was the undisputed leader among blogs, with 59 new posts published this year. In second place, Polygon (MATIC), with 36 new posts, followed by Cardano (ADA) with 12.

The article also revealed that the most popular blogging website for crypto projects was the free blog hosting website Medium. This is said to be a practice that has persisted since the days of the initial coin offering craze in 2017, when thousands of new projects appeared in the space of a few months, many of which opted for little more than a one-page website, a white paper and the promise of a technological revolution.

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Notably, while Medium remains the go-to platform for many crypto venture blogs, it may not be the best choice for companies looking for long-term growth.

By leveraging the Mediums platform, these companies are essentially driving Mediums traffic and growth instead of their own, the researchers wrote.

While Medium’s excellent on-page SEO capabilities and high domain authority may have made it an easy choice for crypto companies looking to generate buzz quickly, this focus on short-term gains may not be sustainable. long-term.

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