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Although barely out of the news cycle, the cryptocurrency world is still in its nascent stage. This can open up many opportunities for individuals and organizations looking to integrate into the crypto ecosystem.
Explore the steps and tools needed to create an engaging crypto comparison website.
Setting up your crypto comparison website
Building a cryptocurrency comparison website is a bit different from traditional websites. You need to make sure you prioritize factors like usability and performance to deliver a better overall product than your competition.
USE VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT Step 1: Examine your competitors
The first step to take is to look at the existing cryptocurrency comparison platforms available. While some websites like CoinMarketCap, CoinCompare, and CryptoCompare specialize in these comparisons, platforms like CoinGecko have integrated similar tools, and most major exchanges will offer comparisons at a glance.
Of course, it would be an overstatement to say that these platforms are direct competitors to yours, simply because of their size. Yet, one day, you will be able to compete with them for traffic share.
Take a look at these platforms and examine the strengths that may have contributed to their success. Not only can this provide a greater level of context for the crypto market, but it can also pay dividends by offering plenty of ideas on how to build a successful crypto comparison website.
Step 2: Get your domain name and hosting
As you may have noticed, most crypto comparison websites contain some sort of crypto-related keyword in their domain name, such as “coin” or “crypto”.
It’s a good idea to do the same and play around with words a bit. If you’re having trouble with a domain name, use a tool like Domain Wheel. The platform will generate some ideas for you and show you the words that rhyme with the keyword you have selected.
Once you’ve compiled a list of potential domain names you like, head over to NameCheap to purchase your domain name.
As you can see from this example, cryptospace.info seems like a pretty good deal, especially considering that a .net costs around $15,000. Domain name prices can vary wildly; it pays to shop.
Once you have registered your domain name, go ahead and search for website hosting. Since we’ll be creating a crypto comparison website using WordPress, it will be easier to specifically search for WordPress hosting.
If you’re looking for something reliable yet affordable, Bluehost is a great option. If budget is not your primary concern, opting for a premium provider like Kinsta would give you the necessary speed, performance, support, and security.
Depending on the hosting provider, the installation of WordPress may differ. With the two options above, installing WordPress is quite simple; both platforms will guide you through the process.
However, to use the domain name you purchased with NameCheap, you will need to point your host’s name servers to NameCheap’s DNS settings. Do this:
Start by getting the details of your nameservers from your web host. Go to NameCheap and login. Go to your domain settings and then to the ‘Domain’ tab. Scroll down to “Name Servers” and select “Custom DNS”. Enter the nameservers provided by your host and click Save.
It will take some time to propagate, so don’t worry if your website isn’t loading properly yet.
Step 3: Get your style
Now that your WordPress website is up and running, it’s time to get down to business with your website design.
To get started, you will need to select an appropriate WordPress theme. Although there are themes designed specifically for creating crypto-related websites, most of them have limited customization options. Instead, try one of the most popular premium themes, Divi. The level of customization provided by Divi makes it a great option. Divi costs $89/year or $249 one-time fee.
Once you have opened your account, go ahead and download a ZIP file.
Once downloaded, go to your WP admin, go to Appearance > Themes and download the Divi ZIP file.
Once you’ve installed the theme, be sure to familiarize yourself with the available options. It may take some time to understand Divi’s customization options. It is useful to browse the Divi documentation to find out how the theme works.
Step 4: Build your encryption engine
Fortunately, there are various crypto plugins available which are already pre-built with charts, prices, tables, widgets and modules. Therefore, there is no need for additional coding or development.
Generally, these plugins are premium and available for purchase from CodeCanyon.
The two main plugins are Coinpress and Coins MarketCap. Both of these plugins are pre-connected to APIs, so their cryptographic data is regularly updated.
Although both of these options are decent, we will use Coinpress as an example. It offers over 2,200 coin detail pages for WordPress websites, along with search functions, social feeds, analytical charts and graphs for assets.
The first thing to do is to purchase and download the plugin from CodeCanyon.
Then go back to your WordPress admin page and go to “Plugins” > “Add New”.
Once the plugin is installed, it’s worth spending a few hours getting to grips with the plugin. Go through the settings and customize your crypto pages, which the plugin automatically creates when you install it.
To add a new widget, you just need to go to ‘Coinpress’ > ‘All Widgets’ > ‘Add New’. Once you have designed your widget, simply copy and paste the shortcode to your designated page.
The end result of a table widget would look like this:
Coinpress works on shortcodes, so using Divi’s visual builder and Coinpress shortcode list, you can customize individual pages and widgets to your liking. The full list of shortcodes is available in Coinpress > Settings > Shortcodes.
Step 5: Monitoring and analysis
Now that you have the basics in place and your pages working, it’s now time to sort out your analytics.
Besides using Google Analytics 4, and since GA4 moved to an “engagement” model, you can use an alternative analytics platform like Finteza. With Finteza, it is also possible to monitor your bot traffic to get a more holistic view of genuine visitors and those who are simply monitoring programs, bots and spammers.
It is through this information that you can shape your website to better suit the users you attract. You can also identify which pages aren’t getting as much attention and why visitors aren’t spending enough time viewing them.
Installing Finteza on your website is a simple process, very similar to Google Analytics. The service will give you a