KuCoin and French rapper Naps unite crypto and rap in “C’est carr le S”, garnering 7.5 million views

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On June 21, World Music Day witnessed the convergence of cryptocurrency and rap culture through a collaboration between KuCoin, one of the world’s leading cryptocurrency exchanges, and the French rapper Naps. This partnership showcases the growing impact of crypto in mainstream culture, particularly in France, where Naps’ latest music video featuring the KuCoin brand integration has grown in popularity, racking up over 7, 5 million views and sparking a cultural trend.

The fusion of crypto and rap music videos dates back to the early days of Bitcoin’s notoriety. Over the past decade, rap artists have increasingly embraced the world of cryptocurrencies. From 50 Cent accepting Bitcoin as payment for his album in 2013, to Snoop Dogg and Eminem using their Bored Apes in their music video, and to the latest Takeoff and Rich The Kid track in 2022. Rap ​​music has been at the fore- custody of the integration of crypto themes. and the investment in its lyrics and visuals, reflecting the disruptive nature of the industry.

The song, released in early May, quickly rose to the top of SNEP’s top singles chart in France, captivating listeners. The music video subtly incorporates KuCoin’s branding throughout the song, as seen in the video above.

This convergence between music and cryptocurrencies has inspired artists around the world to discover innovative ways to engage with their audiences and redefine their artistic journeys. The growing fascination with cryptocurrencies and NFTs has motivated talented musicians to explore avenues of financial growth and artistic expression by incorporating crypto investments and themes into their work. With the rise of the Web3 movement, creators are embracing a more equitable ecosystem that allows them to shape their own futures.

“The collaboration between KuCoin and Naps demonstrates the growing synergy between crypto and popular culture, reflecting the growing acceptance and adoption of digital assets around the world by all types of investors,” said KuCoin, Managing Director. , Alicia Kao.

Stream Naps “C’est carr le S” and watch the clip above.

In other crypto news, Coinbase CEO Brian Armstrong won’t back down in SEC Fight, refuses to stop staking service

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