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Essential Good has created a global multimedia marketing campaign to launch Anatha, a cryptocurrency company dedicated to building a new kind of decentralized and regenerative economy. This is Anatha’s first ad campaign and the first global launch of any cryptocurrency to a mainstream audience.
The public sale of its native token, ANATHA (as well as the launch of its mobile app on iOS and Android) will take place on June 15. The ANATHA Token Public Sale is among the first to accept debit and credit cards for as little as $ 50 to start with. Buyers can also use Ethereum (ETH) or Bitcoin (BTC). More information is available at anatha.io/100percent.
Cryptocurrency and decentralization will eclipse the impact of the internet, said Edward DeLeon, founder and CEO of Anatha. We wanted to work with a top marketing team to create a campaign as bold and ambitious as we are. If you want to solve global poverty, you have to think big and involve everyone everywhere.
Founded by the talents of Apple, Adobe, Visa and JP Morgan, Anatha is marketed under the name Crypto for 100%. Creative executions will take place on video, digital, OTT, print, podcast, social and other media with a populist message aimed at funding the facility. The primary target audience is the Crypto-Curiousan audience who believe in the power of money to create change but haven’t quite made the jump to decentralized currency.
At the heart of Anathas’ offering is the goal of building a Universal Basic Income (RBI). The value generated by the Anatha network is returned to the community through a global rewards program where each individual action contributes to uplift the economic situation of all participants. As you do well, all participants share this value.
A long-lasting digital video (1:20) sums up the mission, presenting us with a cryptocurrency that is 100% accessible to 100% of everyone. Anatha is founded on the belief that people who create value should not give it away.
The Anatha campaign has been an incredible opportunity to bring our strategic and creative expertise to the cryptocurrency space and create a campaign that connects strongly with a mainstream consumer audience eager to engage in the crypto movement. , said Daniel Stein, Founder and CEO of Essential Good. We are proud of the meaningful work we have created for Anatha to support their mission to create a regenerative, bottom-up universal basic income that can lift all participants above the global poverty line.
The campaign runs from June 15 to October 15, with media appearing in Bloomberg, The Financial Times, The Wall Street Journal, The Economist, The New York Times, The Guardian and The Utne Reader. Launch markets include the United States, United Kingdom, Australia, New Zealand, Singapore, and the Netherlands.
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