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As the growth of the blockchain industry continues to grab the headlines and cryptocurrencies have become a lightning rod for new investors, the road to true mainstream adoption continues. Market swings, conflicting media accounts, and a lack of understanding are partly to blame, but a significant hurdle has stopped many potential crypto investors; digital assets are just plain hard to buy.
Orion Protocol aims to be the first decentralized gateway to the entire digital asset market that aggregates liquidity through decentralized and centralized exchanges as well as exchange platforms. The ultimate goal is to create a one-stop-shop for buying and selling on the blockchain, pushing crypto towards widespread adoption by providing a single, non-custodial point of access for crypto traders across all major scholarships. In addition, it explores a future where digital assets such as NFTs will be accessible as easily as the traditional financial market. Ultimately, Orion seeks to bring all markets together for all investors. Once fully operational, accessing NFTs and cryptocurrencies will be as easy as buying stocks and commodities.
Orion CMO, Timothea Horwell, joins us this month at Cardano360 to share the company’s plans to integrate Cardano into their trading terminal. This terminal paves the way for a way for anyone to access major crypto exchanges without the hassle of in-depth know-your-customer (KYC) and anti-money laundering (AML) checks. In addition to facilitating the onboarding of new investors, the Orions trading terminal also ensures that investors get the best price on all stock exchanges.
Later this year, Cardano users will be able to access the decentralized Orions gateway to buy and sell assets in the larger crypto market. Longer term, Orion strives to include both traditional financial markets and NFT on its platform. Throughout this year, NFTs have grown dramatically in value, adoption and audience understanding due to landmark digital art sales like Beeples Everydays, which reached $ 69 million at auction. Ultimately, the need for a robust and scalable blockchain that could fit into a rapidly changing market while incorporating traditional investors drove Orion to IOHK and Cardano.
Scalability is critically important to Orion in order to achieve widespread adoption, Horwell said. To become the single point of access to the digital asset market, we need a robust and scalable infrastructure capable of effectively and efficiently managing the transactions that occur on such a platform.
The Orions one-stop-shop will debut in the near future. In the meantime, you can find out more about them on their official website or find out more in our monthly update. Make sure to subscribe to our YouTube channel and join us tomorrow for the next episode of Cardano360.
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