Formula 1 announces Crypto.com as first global partner of the F1 Sprint series

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Formula 1 today announced Crypto.com, the fastest growing crypto platform with more than 10 million users worldwide, as the inaugural global partner of the new Sprint series for 2021, with the first event at Silverstone on Saturday July 17th, at the Formula 1 Grand Prix Pirelli of Great Britain.

The new Sprint format will see riders compete over 100km on Saturday afternoons of selected Grand Prix weekends, with the Sprint result then deciding the starting grid for the Sunday Long Distance Grand Prix.

Crypto.com will also be on the track at every race for the remainder of the season as part of a premier global partnership deal with Formula 1.

An F1 statement said, “In addition to creating the world’s fastest growing crypto platform and the leading app on the App Store and Google Play, the Crypto.com Visa card is the card World’s Most Popular Crypto Available in Over 30 Countries Around the World – Partnering with Formula 1 will ensure Crypto.com continues to build brand awareness internationally.

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“As F1 continues to explore new ways for fans to engage and become more immersed in the sport, Crypto.com will also become the official cryptocurrency sponsor and NFT partner of F1. Reflecting the fan-centric approach F1 has taken to engage with new audiences, Crypto.com aims to democratize the world of cryptocurrency for fans, through education and experiences in the new. Crypto.com will also feature a brand new award, which will be announced ahead of the Belgian Grand Prix.

Aligning with sustainability plans for F1 to be a zero carbon sport by 2030, Crypto.com announced in May 2021 an ambitious commitment to go carbon negative within 18 months, offering the industry a path and a model for a “clean crypto”.

“This plan will initially focus on an assessment of the carbon generated by cryptocurrency trading, deposit and withdrawal activities across all of its own platforms, before reassessing how it operates across the enterprise by outside of commerce. “

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Stefano Domenicali, President and CEO of Formula 1, said: We are delighted to welcome Crypto.com to the Formula 1 family, as we continue to attract progressive global brands rooted in performance and innovation.

Ben Pincus, Director of Formula 1 Business Partnerships, said: We are delighted to announce Crypto.com as a Global Partner and Lead Partner of the Sprint Event as we present this exciting new format to fans for the first time. times this year. We will be relying heavily on their expertise to explore the world of cryptocurrency, an area of ​​great interest to us, and this will be the first time as a sport that we will be able to offer fans the opportunity to explore. this exciting world as we increase. our digital presence.

“Crypto.com is revered in the industry and their experience has been instrumental in the decision to partner with them, as well as the company’s commitment to go carbon negative, as we continue to move forward on our own sustainable development goals.

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Kris Marszalek, Co-Founder and CEO of Crypto.com, added: We are extremely proud to be the premier cryptocurrency sponsor of Formula 1, joining a prestigious collection of brands supporting sport with technology and innovation. in the heart.

“We look forward to many years of innovation together, and will start at the Belgian Grand Prix where we will present a brand new award. We were also delighted to partner with F1 in the development of exclusive NFTs, connecting fans to the sport. in new and innovative ways.

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