F1 reveals Crypto.com as sprint racing partner

[ad_1]

Presented by the

The crypto company names an experimental qualifying format for the 2021 season.

Posted: June 29, 2021By Georgina Yeomans

Getty Images

Company to present new price ahead of Belgian GPCrypto.com, also named official cryptocurrency and NFT partner of F1

Formula 1 has announced an agreement whereby the cryptocurrency platform Crypto.com will become a new global sponsor and main partner in its series of sprints in 2021.

The motorsport world series is expected to test a sprint qualifying format at three Grands Prix during the 2021 season, the results of which will determine the starting grid for Sunday’s races.

The first sprint qualifiers will take place during the British Grand Prix weekend on July 17, where the partnership with Crypto.com will be officially revealed.

Having become one of the series’ global partners, Crypto.com will also receive a trackside branding for the rest of Formula 1 2021.

Additionally, the deal sees Crypto.com named as Formula One’s official cryptocurrency and non-fungible token (NFT) partner. The company will also announce a new award, which will be unveiled ahead of the Belgian Grand Prix on August 27.

Aligning with Formula 1’s sustainability goals, Crypto.com also announced a plan to achieve carbon negativity in 18 months.

“We are delighted to announce Crypto.com as a Global Partner and Lead Partner of the Sprint Event as we introduce this exciting new format to fans for the first time this year,” said Ben Pincus, Partnership Director worldwide at Formula One.

“We will rely heavily on their expertise as we explore the world of cryptocurrency, an area of ​​great interest to us, and this will be the first time as a sport that we will be able to offer fans the opportunity to ” explore this exciting world as we move forward, increase our digital presence.

“Crypto.com is revered in the industry and their experience has been key to the decision to partner with them, as well as the company’s commitment to go carbon negative, as we continue to move forward on our own sustainable development goals. “

[ad_2]