Crypto.com becomes Formula 1’s global crypto partner

[ad_1]

Crypto.com has announced that it will become an Official Global Partner of Formula 1 (F1).

The announcement sees the crypto platform Crypto.com, which currently serves more than ten million users worldwide, become a Global Partner of Formula 1 (F1). Crypto.com will also become the inaugural partner of the new Sprint series for 2021, a new addition to the Formula 1 racing list.

The move means Crypto.com will now be on the track at every race for the remainder of the F1 season. This move will bring increased exposure to the crypto space as well as the Crypto.coms service offering. This includes the popular crypto card which is currently available in over 30 countries.

The news means that Crypto.com becomes the official cryptocurrency sponsor and non-fungible token (NFT) partner of F1. The company has also said it will present a brand new award to be announced ahead of the Belgian Grand Prix.

Formula 1 CEO Stefano Domenicali commented on the partnership, stating that we are delighted to welcome Crypto.com to the Formula 1 family, as we continue to attract progressive global brands rooted in performance and innovation.

Formula 1 director of business partnerships Ben Pincus also echoed Domenicalis’ sentiment about the partnership. We are excited to announce Crypto.com as a Global Partner and Main Partner of the Sprint Event as we introduce this exciting new format to fans for the first time this year. We will be relying heavily on their expertise to explore the world of cryptocurrency, an area of ​​great interest to us, and this will be the first time as a sport that we will be able to offer fans the opportunity to explore. this exciting world as we increase. our digital presence. Crypto.com is revered in the industry and their experience has been essential in the decision to partner with them, as well as the company’s commitment to go carbon negative, as we continue to move towards the goals. of sustainability of our own Pincus said.

The story continues

Kris Marszalek, co-founder of Crypto.com also expressed his enthusiasm, he said as he joined a prestigious collection of brands supporting a sport centered on technology and innovation. We look forward to many years of innovation together, and will start at the Belgian Grand Prix where we will be presenting a brand new award. We are also excited to partner with F1 for the development of exclusive NFTs, connecting fans to the sport in new and innovative ways.

Crypto.com expands its sports partnerships

This is not the company’s first step in motorsport. Crypto.com previously partnered with F1 racing team Aston Martin earlier this year, with the F1 team describing the partnership as two dynamic brands, both passionate about speed, technology and thinking about l ‘to come up.

The company also announced partnerships with Italian football, the Canadiens NHL team, as well as the International Ice Hockey Federation (IIHF).

[ad_2]