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Cabital has launched a new spot aimed at making it clear that crypto isn’t just for tech-savvy kids. The campaign was rolled out in collaboration with TBWA Singapore.
The crypto wealth management company could have deepened the benefits of blockchain, or it could have taken home the benefits of decentralized finance. Instead, they brought us’ Crypto. Without the fool.
The 30-second spot simplifies crypto trading in beautifully metaphorical terms.
What does it all mean? Money.
Taurus. Bull market. Money. Following.
Crypto is only for those damn tech geniuses, right? Wrong. Lie! Lie? Bullshit!
And that’s a lesson to simplify a brand in 30 wonderful seconds.
It’s always great to build a brand from scratch, and with brave clients like Cabital, we’ve had a lot of fun really disrupting the crypto category, ”said Asheen Naidu, Global Creative Director, TBWA Singapore.
Cabital CEO Raymond Hsu discussed the campaign’s ability to tap into the company’s foundations.
The Work and the Message is Simply No BS It is reminiscent of our core belief that cryptocurrency is easy and fun and everyone can benefit from it.
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