The latest UFC league to score big on crypto

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If you want to find a cryptocurrency buying platform, just activate your favorite sport.

The Ultimate Fighting Championship has signed a 10-year, $ 175 million deal with Crypto.com that will brand trading platforms on fighter’s clothing, training staff clothing and in the Octagon Fighting Ring.

In May, the UFC announced its intention to roll out a blockchain-based token in coordination with Socios and Chiliz.

Crypto companies are entering the sport in search of mainstream exposure.

Crypto.com signed a five-year, $ 100 million deal with F1 last week. He already has partnerships with Serie A and the Montreal Canadiens. Last week, FTX also signed a sponsorship deal with power couple Tom Brady and Gisele Bndchen, and StormX purchased the rights to the Portland Trail Blazers jersey patch in a first for the NBA. sponsorship with many European football teams, especially in the Premier League and Bundesliga. FTX won the naming rights to the Miami Heats arena in a 19-year, $ 135 million contract. The San Antonio Spurs have said they will consider crypto sponsors after their agreement with AT&T expires next year.

The deal begins on Saturday at UFC 264, which is marked by the bout between Conor McGregor and Dustin Poirier. Aprils UFC 261 has recorded over 700,000 pay-per-view purchases.

UFC fighters are not unionized and will not get a deal cut. They can pursue their own partnerships with Crypto.com and become paid ambassadors.

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