Why Ryan Goslings Ken Wore Three Gold Watches At Once In Barbie WWD

Warner Bros.

Since the Barbie movie released on Friday, fans have been dissecting the characters’ outfits, including Kens’ wardrobe. In one scene, the character, played by Ryan Gosling, wears three watches at once. The choice of props is used to reflect director Greta Gerwigs’ commentary on patriarchy.

Spoiler alert: While touring the real world with Margot Robbies Barbie, a woman stops to ask Ken what time it is. He’s amazed that a woman would ever think to ask him such a question, considering how the Kens are relegated to idolizing Barbies in Barbieland. As a result, when he rushes to Barbieland and embraces the patriarchy, he dons not one, not two, but three gold Tag Heuer Carrera watches.

The specific choice of Tag Heuer comes as no surprise as Gosling has been a brand ambassador since 2021 and has worked to place the brand in his films. In Gray Man, his character also wore a Tag Heuer Carrera watch.

For his character Ken, Gosling selected three gold Tag Heuer watches. Among the pieces is the original reference 1158 CHN from 1971 enhanced with an 18-carat solid gold bracelet. Another remarkable timepiece, the reference 110.515, dating from 1974, has a tonneau-shaped case with a sunburst finish and a Côte de Genève engraved dial. The trio is completed by the Carrera reference 2448 NT, inspired by the original Carrera model from 1963.

In addition to the watches seen on the big screen, Tag Heuer recently introduced a Tag Heuer Carrera Date in a vibrant pink hue, worn by Gosling at previous events. The watch was launched during the brand’s celebration of the 60th anniversary of the Tag Heuer Carrera. The watch features a clean silhouette, a bright pink dial and an upgraded mechanical movement.

Ever since 2022, when the Barbie movie trailer was released, Barbiecore has been one of the top trending search terms in fashion and pop culture. Recently, thanks to Ryan Goslings’ red carpet interviews, Kenergy has also been trending in the pop culture stratosphere.