Joor hosts 14 international fashion events

Wholesale management site Joor has announced that it will host the exclusive digital host of 14 international fashion events through the Joor Passport platform.

The program empowers digital showrooms, events and trade shows, with the Copenhagen International Fashion Fair (CIFF) being the first event on this year’s list, taking place on August 9. In addition, the program will host 14 other international fashion events, including London Fashion. Week, Jetro Project Japan, Taiwan Fashion Week, Istanbul Fashion Week and the Spanish Institute for Foreign Trade.

Joor will also engage in on-site digital ordering along with its digital hosting. The optimization of this online event shows the importance of continuing to develop digitalization of the industry, even though physical performances are being carried out gradually. By using online platforms to host events, brands can gain access to a larger geographic audience and have the ability to extend their timeframe.

We are excited to see our industry recover from the global pandemic, and look forward to the return of more face-to-face events,” Joor CEO Kristin Savilla said in a statement. The announcement of these 14 global events, our biggest season to date, makes it clear that digital will continue to play an important and evolving role in the future of fashion trade.

Joor has hosted 40 global events so far, attracting 262,000 visitors from a total of 149 countries. Alongside the Joor Passport platform, Joor Marketplace events will continue throughout the year, including campaigns by The Accessory Collective, Destination Italy and Joor Showcase.

In an effort to uncover the work of sustainable brands, Joor will also collaborate with CIFF to provide 12 sustainable brands with special access to the Joor platform. The brand will be featured in the sustainability section of the Joor Passport, with additional space at physical events in Copenhagen.