Popshowroom aims to be a leader in fashion-on-demand

Popshowroom, a company that describes itself as a liaison between e-commerce practitioners, boutique shop owners, designers, and professional apparel manufacturers, aims to align the future of the fashion industry with a technology-driven supply chain. It also aims to be a leader in fashion-on-demand.

Pine You, Popshowroom’s Head of Product and Technology, explained in a statement: We are working towards a one-stop digital supply chain solution to increase apparel production. Committed to connecting our customers digitally with a robust and agile supply chain, we use technology to minimize their costs at every stage of their entrepreneurship. Working in big data with experts in computer vision, natural language processing, we develop advanced technologies to make our vision a reality.

If that sounds like tech jargon, the company has won big clients, including M&S, Boohoo and Next in the UK.

We first started by doing print-on-demand, but what we want to achieve is bigger than that, call it fashion-on-demand, said CEO Joe, who considers personalization the key to achieving a successful fashion business. More than just printing on demand, the idea of ​​fashion-on-demand is to dissect and restructure traditional production lines and improve supply chains so that they are able to meet the unique requirements of a single individual customer.