JAKKS Pacific Launches New “Disney ily 4EVER” Fashion Doll Line to Inspire Self-Expression Through Style

SANTA MONICA, California–(BUSINESS WIRE)–JAKKS Pacific, Inc. (NASDAQ: JAKK), a leading manufacturer of toys and consumer products, and Disney today announced the launch of the 18-inch Disney ily 4EVER line of fashion dolls inspired by beloved Disney stories and characters. The collection features five dolls, trendy fashions and an aspirational accessory pack that offers a fun way for kids to show their personal taste for Disney style. The product assortment is designed for children ages 6-10 and will be available from 15 August.

We are excited to announce the launch of this amazing new line at Target, said Lisa Tauber, SVP of Marketing at JAKKS Pacific, Inc. Disney ily 4EVER is inspired by today’s children and their confidence to express their unique personal style. This collection invites children to explore how their favorite Disney characters inspire them every day.

The growing trend of wearing Disney-inspired clothing is gaining traction among adults, teens, and children alike, as it’s a simple way for fans to show their love for Disney characters in a way that’s personal and authentic to them. Disney ily 4EVER brings this trend forward by allowing children to express their favorite Disney moments by dressing their dolls in character-inspired styles that match their unique personal style. This is the first in a series of character and accessory pack releases. Additional characters, fashion and accessories, including Ariel, Belle, Tiana and Snow White, will be featured in an upcoming wave that is coming next year.

The 4EVER ily doll line introduces new and imaginative ways for fans and collectors to embrace storytelling and channel their love for favorite Disney characters through fashionable dolls and inspired contemporary styles, says Leslie Kay, author of Disney Bound: Disney Dress and Make It’s a Fashion and Style expert. Disney. It’s inspiring to see the Disney Bounding community thrive over the years as fans continue to find unique ways to express themselves. Now kids can join in the fun and create their own style with ily 4EVER.

Original content for Disney ily 4EVER can be viewed on the Disney Princess YouTube channel, starting August 20: https://www.youtube.com/channel/UCKUyqTCe-s0SVeLQbayv3hA

About JAKKS Pacific, Inc.:

JAKKS Pacific, Inc. is a leading designer, manufacturer, and marketer of toys and consumer products sold worldwide, with its headquarters in Santa Monica, California. Popular JAKKS Pacifics exclusive brands include; Flying Wheel, Cat Cat, Super Cute, ReDo Skateboard Co, X-Power, Incognito, Moose Mountain, Maui, Kids Only!; entertainment-inspired products featuring premier licensed properties; and Cest Moi, the new generation of clean beauty. Through JAKKS Peduli, the company’s commitment to philanthropy, JAKKS helps make a positive impact on children’s lives. Visit us at www.jakks.com and follow us on Instagram (@jakkstoys), Twitter (@jakkstoys) and Facebook (JAKKS Pacific).

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