Dayrize sustainable fashion market launch

New cleantech startup Dayrize has launched a marketplace for sustainable products featuring assessment tools to help consumers make informed decisions about a product’s environmental impact.

Described as revolutionary, the proprietary sustainability assessment tool quickly and robustly assesses the environmental impact of every product sold on the website in minutes, not months, while ensuring that every vendor on the site is fully transparent about their sustainability credentials.

Each product is assigned a Dayrize Score through evaluation across five key pillars for the entire product cycle, from raw material extraction to disposal. It aims to provide a holistic assessment of the sustainability performance of products, enabling buyers to easily compare the sustainability of all products on the market without leaving the platform. It uses artificial intelligence to analyze product sourcing, manufacturing information and various relevant data sets to robustly assess and standardize the environmental impact of any product on site.

Dayrize to help consumers buy sustainably with new markets

The Dayrize score, developed by a team of scientists, is based on the principle that a truly sustainable product (score of 100) is one that fulfills a meaningful purpose, is circularly designed, harmless, responsibly sourced, fully recyclable and regenerative. .

The score takes into account circularity, how well individual products minimize waste by reusing and recycling resources to create closed-loop systems, as well as climate impacts, seeing how greenhouse gas intensive the product is produced, and ecosystem impacts to see what impact products have on biodiversity and depletion. water.

In addition, it looks at how each product impacts the health and well-being of the people involved in its manufacture and how meaningful a product’s purpose is by looking at the value it provides and its potential to be an accelerator for good.

Dayrize was created to meet the needs of a conscious consumer base that wants to buy sustainable products but finds it difficult to find a trusted market that sells them, explains the start, and understands the many labels and claims on the environment. product and company performance.

Dayrize to help online shoppers make informed decisions about the product’s environmental impact

Shoppers on the Dayrize website can also view their Dayrize Savings to understand the differences in their individual buying options across the planet. For each purchase, buyers will see how much CO2, water and land use their purchase decision has saved.

Vincent Hoogduijn, chief executive and co-founder of Dayrize, said in a statement: Most people have intentions to shop sustainably but are sadly not served by the confusing process of assessing the true impact of their purchases on the planet. Through greenwashing, many brands are adding to the confusion and inadvertently creating a sense of cynicism in many shoppers.

At Dayrize, we want to make the process of assessing a product’s sustainability accurate and easy to understand for the average consumer. We have put in rigorous work to establish breakthrough standards that simplify and democratize sustainable shopping. We hope that by doing this, people can begin to see how making small changes in their buying habits can make a big difference to our planet.

Dayrize wants to democratize sustainability

In addition to helping consumers make better-informed decisions to buy more sustainably, cleantech startups are also helping their brand partners by offering ongoing knowledge and insight on methods to improve the sustainability of their products and improve their Dayrize Score.

Dayrize will provide brands that cannot afford complex and expensive product Life Cycle Assessments with information about the environmental impact of their products and actionable feedback on how to improve their sourcing and production.

In addition, Dayrize will also reinvest 5 percent of its annual profits to support its brand partners in redesigning their products and value chains to reduce their impact.

The Dayrize Market features clothing, accessories and footwear for women and men, health and beauty, and home appliances. The fashion brands featured include Aqua and Rock, Komodo, Loop Cashmere, Up-Fuse, Swole Panda, Meander Apparel, Lauren Razek, and Rejean Denim.