[ad_1]
Allbirds challenges its apparel competitors to do better in sustainable clothing.
“Of course in the five years we’ve been around, we’ve seen the acceleration of other industries towards the environment and sustainability, which is fantastic. But we have to move faster,” said Allbirds co-founder and co-founder. CEO Tim Brown at Yahoo Finance Live. “This is a problem of our generation and the fashion industry has been playing lip service for a long time. So now we all have to work faster and better towards the goal of making clean-zero products.”
The company, known for its footwear that is designed simply and sustainably, is putting its money where it belongs.
On Tuesday, Allbirds revealed its first collection of looks, dubbed its “Natural Run” clothing line. Two years in the making, the line of tank tops, leggings and shorts is made from Eucalyptus Tree fiber and merino wool. The line carbon footprint is also clearly labeled.
Allbirds exhibits most of its line of polyester-based performance clothing, which is an oil-based derivative. The company says the line will help it achieve its goal of having 75% of its products made from sustainable materials by 2025.
“I think consumers are starting to demand that businesses and manufacturers in every sector make products that are more environmentally friendly and apparel is no different. Synthetic materials are not the future. This transformation to nature is just beginning,” said Brown.
Allbirds’ new product line comes as chatter that the company might IPO later this year heats up. The company’s last capital increase was in September 2020 Allbirds raised $100 million, valuing the company at around $1.6 billion.
Brown is open to going public, but it’s not done yet.
“We always imagined that one day we might [a public company], but no updates there,” Brown told Yahoo Finance Live. “We’re keeping our heads down at the moment.”
Brian Sozzi is editor-at-large and anchor at Yahoo Finance. Follow Sozzi on Twitter @BrianSozzi and continue LinkedIn.
Follow Yahoo Finance on Indonesia, Facebook, Instagram, flip board, LinkedIn, Youtube, and reddit
|
Sources 2/ https://finance.yahoo.com/news/fashion-industry-has-played-lip-service-to-sustainability-allbirds-co-founder-185935388.html The mention sources can contact us to remove/changing this article |
[ad_2]