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TikToks’ algorithm excels at bringing up an ever-renewing supply of subcultures for its users to gape at considering the brief period when everyone was obsessed with sea huts? and last week, the student recruitment season at the University of Alabamas was in the spotlight. It’s a world dominated by thin, rich white women, and in many of the most viral #BamaRush videos, one or more sororities who fit that description flaunt their outfits for the camera, marking where each item of clothing or accessory comes from. originated. . For TikTok users and non-Southern or college-age audiences, the retailer these women scorn is one of the most interesting aspects of the whole phenomenon: What the heck, say, Shein, and how does every Bama freshman know to shop there? Do they really sell cute clothes in a place called the Trouser Shop? Want to know who Kendra Scott is? Can shoes be swans?
If you find yourself asking these questions, you’ve come to the right place: Here’s a stroll through the quirky virtual mall that is #BamaRush mode.
Shein
The most cited retailer on #BamaRush TikTok, Shein (pronounced SHEE-inn) is a Chinese fast fashion supplier. It is very popular with Gen-Z women and is everywhere on their social media feeds. Although the site flies under the radar among the older demographic, Vox has reported that recently surpassed Amazon as the top shopping app on the Apples App Store, and at least one analytics company has declared it the most visited fashion and clothing destination on the web. You may have noticed that, as often as Shein is quoted by Alabama women on TikTok, the clothes and accessories they get there don’t have much in common: This is because Shein isn’t defined by any particular aesthetic but rather by her extreme affordability: You can find almost every trend there. , and at a super cheap price, from a pair of chunky earrings for $1.50 for $6 psychedelic mesh crop top fully fuzzy coat for $15and all these prices are not discounted. (There are also lots of imitations and sometimes outright weird finds, like fried chicken or shrimp necklace.) Not only is Shein cheaper than its fast-fashion predecessors like H&M and Zara, but it’s also better stocked, adding 1,000 new items to its stores every day, and using extensive data operations to quickly predict and respond to customer behavior.
Kendra Scott
There are several fashion brands named after their female founders named by PNM Alabama (or potential new members) only by their first names, chief among them Tory, Lilly, and Kendra. Of them, the first two, Tory Burch and Lilly Pulitzer, may be familiar to you as a top student even if you graduated from college 15 years ago, but what about this Kendra? woman? Well, it is, and he is, a jewelry brand, named after its founder, that has been around since 2002. Per In Know, Kendra Scott’s lines have an instantly recognizable look, thanks to their matte metal finish and geometric shapes. You can buy them at Kendra’s flagship stores or at department stores, jewelry stores, and other boutiques. Most of the pieces cost under $100, which is part of why their popularity among college students makes sense; One way brands are growing is also by marketing directly to that demographic. Kendra is the clear winner among her peers, but some of the other jewelry brands that are getting a lot of play among aspiring college girls across TikToks are Enewton and IF.
Pants Shop
Pants Shop sowing a lot of confusion on #BamaRush TikTok for its confusing name: Why do so many women seem to be buying non-pants stuff from this self-described pant arsenal? That’s as pathetic as the inclusion of the Just Salads wrap on the menu. But you have to look at things from the Trouser Shop’s perspective: Initially selling only pants when it was founded in Leeds, Alabama, in 1950, it turns out that you can make a lot more money if you don’t limit yourself to just one item of clothing. It has since grown into a five-store boutique chain, with one location in Tuscaloosa, which explains its popularity on the University of Alabama campus. The store seems to understand the needs of its customer base very well, selling mid-priced stylish men’s and women’s clothing, accessories, and gifts appropriate for attending classes and other activities students frequently engage in. (Look: Vici’s patch is for hangover support.) Despite having a less attractive name, Martins is another similar local clothing chain that pops up a lot in PNM circles.
golden goose
It’s standard procedure when showing off an outfit on TikTok to turn to the side, bend the knee, and kick a leg into someone’s ass on #BamaRush-Tok, if it’s a casual day rather than a stylish day, more often than not the legs are sporting Golden. These white sneakers look a lot like the Adidas Stan Smiths, but instead of simple green accents, these sneakers feature a signature star on the sides and come in a variety of styles, often pre-stressed and featuring sequins and leopard prints. If at any time you’re impressed by the frugality of Alabamas students other than Shein, in their videos a huge selection from Target, Amazon, and TJ Maxx will be over in a second, when you learn the following: These shoes cost $500. Come on, check it out Nordstrom, Neiman Marcus, and Bergdorf. No doubt some girls are lucky enough to get their partner in Poshmark or the like, but yeah, there’s a bunch of girls in Alabama walking around with $500, Italian-made sequined tennis shoes. Honorable mention for the most popular #BamaRush sneaker goes to On Clouds, a line of lightweight running shoes from the company called, sucks, On that’s the full name of the company, only On.
Altard State
It doesn’t appear as often as Shein’s, nor does it sound as silly as the Pants Shop, but the name Altard States still stands out for its surprising frequency of mentions in rushed TikTok videos. If you check the website, it’s affordable but not cheesy, and the clothes look like what you might find at many retailers catering to Gen Z women, like Aerie or Brandy Melville: girly, lots of wrinkles, a bit boho. Like other stores, Altard State has a physical location as well as an online store. All those panties and shorts that Bama girls wear? You can definitely buy something like that at Altard State. But there’s also something that sets this store apart from other retailers in its category: In 2015, Greedy call it Big and secret Christian clothing chains you’ve never heard of. What makes a Christian mall store? Again, the outfit is very similar to that of its competitors, so in practice, this mostly seems to mean that the company donates a portion of its sales to charity and that its retail locations are peppered with the Christian-y sign. And a religious viewpoint might give the company a boost in places like Alabama, where the Bible Belt culture remains strong.
Variety
#BamaRush Tok is so full of unknown but so well-named brands and retailers that it can take ages to explore them all, so I’ll leave you with this list of some of my favorites: I Just Have To Have It, Princess Polly, Hello Molly, Pretty little thing, Painted Pink, Sparkling Queen, LoveShackFancy, Lucy in the Sky, lace cactus, Perfect Pig, willow tree, Moodz and Vibez, and, last but not least, Lunch Club. So many #OOTD possibilities, so little time.
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Sources 2/ https://slate.com/human-interest/2021/08/bama-rush-tiktok-fashion-trends-shein-golden-goose.html The mention sources can contact us to remove/changing this article |
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