Asda launches Missguided fashion outfit in 100 UK stores – full list

Asda has announced a partnership with online fashion brand Missguided that will allow consumers to preview products before they buy them

Fans of online fashion brand Missguided can now purchase items in person as the retailer launches stock at George at Asda.

The popular brand will be available for purchase at more than 100 Asda stores across the UK, as well as online through George.com.

Various kinds of clothes

Missguided will offer a selection of dresses, blouses and workwear in Asda stores starting August 16, as part of George’s strategy to partner with more brands that appeal to young shoppers.

The range will complement the trend-inspired collection of its own labels, including the women’s clothing label G21 and the sports collection Holy Field.

The fashion brand was founded in the UK in 2009 by Nitin Passi and has grown to become one of the leading online retailers for bold fashion, drawing influences from social media, street style and popular culture.

The collection is inspired by millennial women who fight for freedom of expression.

It’s officially Missguided now available on Asda and on https://t.co/XRiTbaBUcW Hit the link to find out which one @georgeatasda our hoard shop rn: https://t.co/M7UsFZAuF0 + tag a friend who needs to know #wrong way pic.twitter.com/oUPf9Zq2jv

– Perverted (@Perverted) August 19, 2021

Zoe Matthews, George’s VP of Products, said: “We have launched a number of third-party brands to offer their products online and in our stores, using our combined expertise to create attractive customer propositions for young shoppers.

“The focus on testing and learning and agile processes has allowed us to do this quickly, drawing lessons from each to continuously improve the customer experience.

“We are continuing to expand the list of brands we can offer, with even more exciting collaborations planned to complement our core George fashion business.”

Where will the brand be available?

Listed are all Asda stores across the UK that will provide a selection of Missguided bestsellers, the latest clothing and exclusive brand collaborations.

• Aberdeen Beach
• Altrincham Broadheath
• Asda Living Belfast
• Asda Living Broughton
• Asda Living Chesterfield
• Asda Living Glasgow Fort
• Asda Living Island Green
• Asda Living Leeds Crown
• Asda Living Maidstone
• Asda Living Rotherham
• Asda Living Teesside
• Asda Living Trostre Parc
• Asda Living Wrekin Park
• Ashford
• Basildon
• Bigleswade
• Birkenhead
• thick
• Bootle
• Dee Jembatan Bridge
• bridge
• Wide staircase
• Bromborough
• Byker
• Canterbury
• Cardiff
• Cheltenham
• Chester Greyhound Rp
• Clapham . Junction
• Clydebank
• Colchester
• Colindale
• Corby
• Crawley
• Cwmbran
• Derby
• Dudley
• Dumbarton
• Stable
• east gate
• Edinburgh
• Elgin
• Ellesmere Harbor
• Enniskillen
• Karawang
• Falmouth
• Farnborough
• Folkstone
• gate head
• Glenrothes
• Govan
• grave delivery
• Great Bridge
• Great Yarmouth
• green
• Grimsby
• hat field
• Havant
• Hereford
• Hulme
• Cross Hunt
• king wood
• Lincoln
• Livingston
• Morley
• Mother’s Well
• Milton Keynes
• Minworth
• Nuneaton
• New Royal Garden
• patchwork road
• Pentwyn
• Perth
• Pilsworth
• swimming pool
• Portsmouth
• Pudsey
• ferry
• Red
• Romford
• Rushden
• Sefton
• Sheffield
• Shirley
• Swamp
• Southern Shield
• St.Leonards
• Stevenage
• Sutton
• Swindon Haydon
• Tamworth
• Toryglen
• Trafford Park
• Tunbridge Well
• Wakefield Durkar
• Warrington
• West Bridge
• Westbrook
• Woking Sheerwater
• Wrexham
• Wigan