Filsons’ New Drop Strengthens the Connection Between Fashion and Nature – Sourcing Journal

After shutting down rumors that it will be closing its Washington-based production facility next summer, outerwear company Filson is launching a new collection that reaffirms its position in the growing category.

The label tapped packaged furniture brand Helinox for a limited edition line of outdoor gear, marking their second partnership together.

The collection features the Helinox Sunset Chair and Table One Hardtop, complemented by a strong and lightweight DAC aluminum alloy frame, resin hub, and 600D polyester fabric in camo gray and a “fire orange” colorway—a palette that trend forecasters say defines post-pandemic fashion.

“Following the success of the first Filson x Helinox collaboration, this new collection features fall foliage-inspired colors in our Pacific Northwest backyard,” said Neil Morgan, director of marketing at Filson. “The modern and portable design of this collection offers our customers the perfect camping furniture for their next adventure.”

The Made in America brand’s focus on outdoor gear reflects consumers’ growing interest in nature. The trend analytics firm has shown its popularity since the start of the pandemic, when socially distant outdoor activities were the only safe relief people could get from isolated lockdowns. Nature has inspired pandemic fashion trends as well, with understated tones and functional clothing on the rise.

Just before the pandemic, Filson branched out into denim for the first time, offering a three-piece collection of men’s jeans made with Italian and Japanese selvedge denim. With the casualization trend now sweeping the globe, the category is another win for the legacy outerwear brand.

Despite honing in on all of the most popular categories, Filson has struggled with the pandemic, and in August laid off scores of workers across manufacturing, customer service, repair and returns teams in Seattle and Kent, Wa. facility.

The Filson x Helinox collection is now available on the Filson and Helinox websites and ranges from $195-$230.