Fashion Brands Welcome Again Breast Cancer Awareness Month 2021 – WWD

Fashion and beauty brands are focusing on their philanthropic efforts for the 2021 Breast Cancer Awareness Month, which kicks off on Friday.

Brands like Amika, David Yurman, Jimmy Choo, Kendra Scott, Victoria’s Secret and others are releasing clothing and accessory collections to raise awareness and funds, in collaboration with organizations such as the Breast Cancer Research Fund, Bright Pink, Look Good Feel Better, and more. .

Some brands continue their long-term commitment to the goal. Estée Lauder Cos., one of them, is ranked 29th year of the Breast Cancer Campaign and released a collection of pink print products across its diverse brand portfolio to benefit cancer research. Ralph Lauren is also in the 21st year of the Pink Pony initiative and is releasing a collection of capsules that will benefit his Pink Pony Fund.

Here, WWD brings together 21 fashion and beauty brands that launched initiatives and released capsule collections in support of the 2021 Breast Cancer Awareness Month. Read more.

Aeri

Aerie released a limited edition t-shirt with 100 percent of sales profited by Bright Pink, a non-profit organization focused on the prevention and early detection of ovarian and breast cancer.

friend

Haircare brand Amika is donating $2 per sale of the limited edition Un.Done Volume and Matte Texture Spray to HairToStay, an organization that raises awareness and financial support for scalp cooling technology, which is a treatment that can prevent hair loss during chemotherapy.

David Yurman

Jewelry brand David Yurman is in its 13th year partnering with the Breast Cancer Research Foundation. The brand released a jewelery collection of pink Cable Bracelets and pink sapphire pieces with the foundation’s proceeds. David Yurman donated all proceeds from the Cable Bracelet and 20 percent of the proceeds from the ribbon motif pieces to the foundation. Additionally, this year marks the launch of the David Yurman Award for breast cancer research, which is a $250,000 prize awarded to Dr. Hayley McDaid.

Elemis

Elemis released a limited edition supersize version of her best-selling Skin Bliss Capsules for $150. The beauty brand donates a minimum of $25,000 to the Pink Agenda, a charity that raises awareness and funds for breast cancer research.

Estee Lauder Cos.

Estee Lauder Cos. is at 29^th year of the Breast Cancer Campaign, fundraising and awareness for the Breast Cancer Research Foundation. The company is bringing back its Pink Ribbon initiative, where best-selling products from its broad portfolio of brands — including Aerin, Bumble and bumble, Clinique, Estée Lauder, La Mer, and many others — will be offered in limited edition packaging with sales proceeds. go to the foundation.

Fabletics

Fabletics released a limited edition pink crewneck for Breast Cancer Awareness Month, with 100 percent of the proceeds—up to $25,000—donated to F Cancer.

GHD

GHD brand hair tools focus on raising awareness about the importance of early detection of breast cancer among women under 35 years of age. The company, in partnership with the Keep A Breast Foundation, donates $10 of every purchase of the limited edition rose pink hair collection back to the organization.

Jane Iredale

Jane Iredale released the new HydroPure Hyaluronic Lip Gloss in pink for Breast Cancer Awareness Month. All profits from the $26 product will benefit the organization, Look Good Feel Better.

Jimmy Choo

Jimmy Choo released a limited edition collection in collaboration with the Breast Cancer Research Foundation, which includes nine shoes and a handbag in bright pink. The brand donates 20 percent of its sales to the foundation, with a maximum donation of $100,000.

Johnny Was

Fashion label Johnny Was has teamed up with the Cancer Cartel and the Memorial Hermann Foundation to create a matching pink blanket and pajama set. The brand will donate a portion of the proceeds to the organization.

Journal

Underwear brand Journelle supports Susan G. Komen’s organization by donating 15 percent of sales of the Romy Demy bra in pink.

Kendra Scott

Kendra Scott continues her support of the Breast Cancer Research Foundation with a new collection of butterfly motif jewelry with 20 percent of the proceeds going back to the foundation. The brand also donated 50 percent of the proceeds from the Inheritance of Hope charm necklace.

Catfish Sadoughi

Accessories label Lele Sadoughi released a special pink gem headband, called the Destination Headband, for Breast Cancer Awareness Month. Ten percent of the proceeds from the $195 accessory will go to the Breast Cancer Research Foundation.

naked cashmere

Naked Cashmere is expanding its Love Collection to support the Breast Cancer Research Foundation. The brand donates up to $50 of each repurchase to the organization.

Small enough

Online fashion retailer teamed up with Coppafeel! — a UK-based breast cancer charity — for Breast Cancer Awareness Month, released 11 collections of sleepwear, underwear and accessories. The company will donate $13,500 from the collection to charity.

Ralph Lauren

Ralph Lauren is in the 21st year of the Pink Pony initiative. This year, the fashion brand invited a group of cancer survivors and advocates from around the world to share their personal stories. Ralph Lauren also released a clothing collection with 25 percent of the proceeds donated to the Pink Pony Fund and the fragrance Romance Pink Pony Edition with 100 percent of the proceeds from the initiative.

Roen

Vegan beauty brand Róen donated 25 percent of sales made on October 18 to the Breast Cancer Research Foundation.

Scary Week

CBD brand Sunday Scaries released Bra Berries gummies infused with CBD and Vitamin C for $23. The brand donates $2 from each sale to the Pink Agenda.

Third Love

ThirdLove and Kit Undergarments collaborate on a collection of pink bras, underwear and casual wear and donate 15 percent of sales with a minimum donation of $10,000 to the Breast Cancer Research Foundation.

Vera Bradley

Vera Bradley released two limited edition floral prints for Breast Cancer Awareness Month in a collection of bags and accessories. The brand donates five percent of its collection to the Vera Bradley Foundation for Breast Cancer.

Victoria’s secret

Victoria’s Secret and Stella McCartney teamed up for Breast Cancer Awareness Month with a fashion designer starring in a short film that helps educate women about breast cancer and the need for regular self-exams. Additionally, Victoria’s Secret released its first mastectomy bra and will donate $500,000 to the Stella Cares Foundation, a charity dedicated to breast cancer awareness and education.

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