Inside Etam’s Epic Paris Fashion Week Show – WWD

Designers often perform inside the sacred halls of the Palais Garnier Opera House, but French lingerie brand Etam takes over the front steps and walkways outside, making for a stunning backdrop and an epic show on Monday.

French actress and singer Soko, who appeared at the Giambattista Valli show earlier in the day, made the front row with Carla Bruni and “It” girl Jeanne Damas.

Another stadium-style seating that takes over the streets in front of iconic landmarks (and causes traffic nightmares) is filled with global influencers, who seem to be there to shoot shows and create stories, but are instead confronted with a global world. Instagram blackout. And while Etam will be broadcast live on social networks, the brand takes the old adage to heart: the show must go on.

If you don’t post it still happens, and it was an eclectic night to carve into the memory. Fashion world favorite Molly Lewis opened the show with the Orchestra National de Paris for Handel “Sarabande,” a quiet start to the show, before a trio of bikers led by BMX world champion Matthias Dandois took to the runway to spin their wheels. with classical music.

French rappers Lala &ce and Le Diouck inject energy and blow audiences away with thunderous beats, while weaving between models like Constance Jablonski and Thylane Blondeau. A piano is played for French singer Juliette Armanet, before pop-soul singer Imany hits the stage with a glittering disco ball from a caftan.

The collection is inspired by dance. The opening look featured a ballerina, with Jablonski in a white tutu and a subtle crown, before being replaced by the Black Swan with a darker ballet look.

The model went on to “Dance with Mother Earth” in bright colors and flower crowns to raise awareness of the company’s sustainability commitments. Another section is inspired by “Flashdance,” full of ’80s-style leggings and shimmering pink and purple pleathers. Underwear is still a star, and the range includes sizes.

Just then the Aussie duo Shouse took over with their TikTok trending song “Love Tonight” for the cover, while the modern dance troupe and all the models joined on stage for a dance-a-thon on the Opera house steps.

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