This Platform Forges a New Relationship Between Fashion, Film and TV

Following the official launch of Seek in early 2022, the hope is that Klausing and his team will eventually collaborate directly with costume designers, makeup artists and behind-the-scenes types to build this curated shop. “We wanted to work with these people, because we really wanted Seek to be about them,” Klausing said. “What we’re doing is simply promoting across audiences and making it easier for someone to find new products on new shows, and vice versa.”

Until its release, she followed dozens of movies and TV shows that are debuting now, from Gucci house to Feeling insecure season five. The page on Seek is already filled with amazing works by indie and established designers (chosen by show stylist Shiona Turini): Rui’s bodysuit, Henning’s satin blazer, Cheyennekimora crystal durag, a pair of Amina Muaddi PVC heels, and several Bottega Veneta bags, each each taken from Issa, Molly, and Kelli’s on-screen cupboard.

The big picture isn’t just that Seek was introduced Feeling insecurefor items and designers they might not have discovered on their own. More importantly, when viewers see Molly in a Monse deconstructed blazer or Kelli in a ruched cotton Tove dress, it may be the difference between wanting the item or… not. It’s a completely different experience from seeing clothes on a shelf or on the runway; no stories there, no people to really connect with. But when clothing becomes part of the narrative of your favorite show and favorite character, it resonates in a new and emotional way. For designers, this is an opportunity to not only reach a new set of customers, but also to actually connect with them too.