How TV shows have become the new fashion playground

In 2021, the biggest fashion influencers will be TV shows. Whether it’s because we watch more of it, or because Netflix is ​​releasing series after series, this is how TV shows become a true playground for the fashion world.

TV shows have never been as influential in fashion as they were in 2021, bringing back pieces like berets, retro tracksuits, and corsets. This phenomenon looks set to persist, and could even change the industry’s digital landscape with a new online platform that makes it possible to buy the clothes seen in our favorite series.

[Hero and Featured Image Credit: Emily in Paris/Netflix]

Influence purchases throughout 2021

The number of streaming platforms available plus the various Covid-19 lockdowns has seen many of us devour TV series, binge-watching episodes at high speed, occasionally switching between series with starkly contrasting worlds, from “Squid Game” to “Emily in Paris. .” It doesn’t take much time for the shows available on Netflix, Amazon Prime Video, Disney+, and the like to start influencing our shopping habits, especially in fashion.

Throughout 2021, the series continues to influence our search and purchase of clothing. Red jumpsuits, retro tracksuits, and pure white slip-on sneakers from “Squid Game,” corsets from “Bridgerton,” plaid coats from “The Queen’s Gambit,” Nike Air Jordans from “Lupin,” and of course ultras. -fashionable items from “Emily in Paris”… Since the beginning of the year, our wardrobe has begun to resemble the outfits of our fictional hero.

The madness is such that a whole style was even born thanks to this show, with trends likeRegencycore, royalcore or cottagecore. And it’s something that, until now, never happened, even if shows like “Gossip Girl” and “Sex and the City” have influenced fashion in the past. And it looks like this is just the beginning…

TV shows are the new playground of the fashion world

Designers and major fashion houses themselves are starting to follow suit, starting with Gucci, which has featured one of its collections in a mini-series directed by filmmaker Gus Van Sant. Balmain also, under the leadership of avant-garde artistic director Olivier Rousteing, this summer announced the launch of its own mini-series, in partnership with Channel 4. After all, if you’re going to show off your creations, you might as well do it in your own world. But this tactic is more effective when the series is watched by tens of millions of viewers.

Stella McCartney partnered with the hit Netflix series “Sex Education” for a good cause, making an exclusive short film and T-shirt for the new 2021 Breast Cancer Awareness campaign. Indeed, the show’s influential power can not only sell, but serve a good cause. and raise awareness among the younger generation. And that can only be a good thing. Inevitably, other industry players will increasingly enter this field, which promises more than just fruit.

New online shopping experience

But TV series can quickly turn into fashion influencers for a major player in a rapidly growing sector in the digital realm. In fact, 2022 will be the year where we can wardrobe shopping our favorite screen characters at the end of each episode. Netflix has partnered with ViacomCBS Consumer Products to allow fans of the “Emily in Paris” series — season 2 of which will premiere on the streaming platform on December 22 — to purchase the clothes, accessories, shoes, and bags worn by Emily Cooper, played on screen by Lily Collins.

According to Women’s Wear Daily (WWD), creations will be offered for sale on Netflix.shop, saks.com and other platforms. Since the first season was watched by more than 50 million subscribers (at least), the fashion pieces are likely to explode like hotcakes, no doubt providing other ideas. In fact, major fashion houses can then be attracted to being on TV shows more often, and in a more visible way. However, the fact remains that most of the outfits seen in the series—particularly the period costumes—are unique outfits made especially for this fictional world.

Former Vogue editor Sara Klausing can help change the game, and push the phenomenon further, with Look forplatform, as the famous fashion magazine announced. This e-shop allows fans to find clothes and beauty products that appear in the most popular series and movies with just a few clicks. And when a creation isn’t available, the expert chooses from a selection of pieces that closely resemble it. All you have to do is create an account on the platform, browse the relevant tabs for series and movies, and start shopping.

For “Gossip Girl”, there’s a Baguette bag version by Fendi, a pair of Christian Louboutin heels and a pair of Stuart Weitzman thigh-high boots, while for “Squid Game”, fans are sure to find Vans Slip-On sneakers. Everything is gathered together for the first time on one platform, facilitating the research work of party watchers and fashion addicts. And this e-shop goes even further, because for the movie “House of Gucci”, it is possible to rent Villa Balbiano produced through Airbnb.

This new online shopping experience is unlikely to go unnoticed, and will even multiply at a rapid rate in the coming months as the real and fictional worlds collide.

This article was published via AFP Relaxnews.