Hawks-themed fashion line helps empower metro Atlanta women

ATLANTA – With a big win to last season’s Eastern Conference finals and the recent award for Trae Young as Eastern Conference Player of the Week, the Atlanta Hawks know how to make success look easy on the court. But dress for success dead Courts can be a challenge, something the women’s group help team is helping to change through its support of the Atlanta nonprofit Dress for Success.

Monday morning, Lady Hawks — made up of wives, partners, and mothers of basketball team players, staff, and management — handed a check for $20,000 to Dress for Atlanta Success. The money was raised through the sale of a capsule retail collection launched by Lady Hawks and sold exclusively at the West Hawks Shop at State Farm Arena, along with a matching donation from The Tony Ressler Jami Gertz Family Foundation, which doubled the initial $10,000 donation.

The sold-out collection in recent days is just the latest partnership between Lady Hawks and Dress for Success Atlanta, which seeks to help women achieve economic independence in a variety of ways, including providing professional clothing and development tools.

Lady Hawks works with a variety of partners to support women and youth here in Atlanta, including Covenant House Georgia and Atlanta Public Schools. The group’s initiatives include EmpowHER, a three-part series of after-school programs designed for teenage girls, and honoring “SHeroes” during Women’s History Month.

This morning’s big check presentation took place live at Good Day Atlanta; to check it, click the video player in this article. And click here for more information about the Lady Hawks and the ways in which the group is working to make a difference for the region’s youth and women.

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