Diddy Repurchases Sean John, His Y2K Streetwear Label

Following a lot of online rumors, Sean Combs, also known as Diddy, will take back the power of his streetwear label Sean John after selling most brands in 2016.

exclusively report by WWD, The rapper and music mogul bought back his clothing line on Monday, December 20, from Global Brands Group, a Hong Kong-based company that owns 90 percent of Sean John, from bankruptcy. After filing Chapter 11 to sell his assets, Combs initially made a bid in early December to buy the clothing label for $3.3 million but ended up getting it for more than double his initial offer of $7.551 million.

Combs launched Sean John in 1998, releasing a range of coveted and bold streetwear looks, including signature pieces like fur coats and velor suits, oversized silhouettes, baggy denim, and more. Within two years of his official debut, Sean John was featured in more than 1,200 stores and has amassed sales of $200 million.

In addition, the clothing brand also hosted one of the most anticipated fashion shows at New York Fashion Week, and Combs was awarded the CFDA award for menswear design in 2004. Over the years, his fashion business has been championed by stars top star. , such as the Hilton sisters, Kimora Lee Simmons, Mariah Carey, Usher, Pharrell Williams, Mary J. Blige, Rick Ross, Naomi Campbell, and many more famous celebrities.

“I launched Sean John in 1998 with the aim of building a premium brand that breaks tradition and introduces hip-hop to high-end fashion on a global scale,” Combs said in an official statement. “Seeing how streetwear has evolved to rewrite fashion rules and influence culture across categories, I am ready to reclaim ownership of the brand, building a team of visionary designers and global partners to write the next chapter of Sean John’s legacy.”

After winning bids among a total of 45 potential buyers, final approval of Combs’ $7 million offer is slated to take place on Wednesday, December 22, and we can expect an early streetwear comeback from Combs himself sooner than we thought. .