Fashion in the third wave: Precautions designers are taking amid the spread of Omicron

Following the spread of Omicron, a variant of the Coronavirus, new restrictions and curfews have been imposed in the state. While this is not a lockdown situation, with more people falling sick and temperatures dropping, more industry choosing to work from home policies, the fashion industry was one of the most affected when during the first and second lockdowns with many designers closing shop, careers being unpaid and etc.

This time, things were different and the designers were more prepared. Here is an overview of who has done what as a precaution.

Bollywood entry designer Manish Malhotra quickly followed. The designer brand announced on Instagram that store visits are only possible by prior appointment, as a safety precaution to combat rising cases.

Iconic designer Sabyasachi Mukherjee was one of the first to take to his Instagram account and announced that stores across the country will only be available for limited appointments with advance orders while keeping in mind the rising cases in the fight against the pandemic.

Sarika Kankaria, founder of Pink City by Sarika, also requires customers to make an appointment in advance. In addition, Kankaria also stated that the team “Ask for vaccination certificates from our customers when making appointments. Appointments are always spaced to avoid many customers being in our studio at the same time.” His entire team including staff and craftsmen were vaccinated and most businesses have moved online, allowing the team of designers to work from the safety of their homes.

Anushree Parekh, founder of the Anushree Label also applies a similar norm. Apart from shop visits by appointment, the designer also “Requested our workshop karigar to come on alternate days for all to avoid overcrowding and to maintain social distancing. We have vaccinated our entire team and hope these precautions and restrictions will keep them all safe.” . safe.” Designers hope to fight back like we did in the past. “With orders currently underway, our website delivered globally and with limited working capacity with everyone’s safety in mind – will try hard again,” he said.

Saloni Panwar, founder of Gulabo Jaipur is also better prepared if there is a lockdown issued this time. The designer has taken it up for him, “Whether it’s financially caring for staff, or donating a care package to those who need it most, we will take every important step necessary to take care of ourselves and those around us.” Panwar believes that ensuring safety at zero level is of utmost importance at this time and has ensured his staff are vaccinated, masks are worn in shops and social distancing norms are adhered to.

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