So what happened at Fashion Week?

It might be hard to remember, but a month ago, Men’s Fashion Week was booming. It’s still technically slated to kick off in Milan on the 14th. It promises to be the first to look normal since the COVID-19 launch. It’s a celebration of the show’s face-to-face after two years of procrastination and a challenging start. But then, the Omicron variant started the spin, quickly melting things down and adding a layer of anxiety to what should have been a rousing win.

Our position today is as follows: The stand-alone London men’s lineup was canceled in early December and moved to coincide with the February women’s show. Giorgio Armani, who kicked off Milan Fashion Week, canceled men’s shows (both mainstream label and Emporio Armani) in addition to women’s couture shows due to “deteriorating epidemiological conditions”. This morning, Jonathan Anderson converted JW Anderson’s show to digital format. Brunello Cucinelli, longtime host at the Pitti Uomo menswear trade show, sat there. However, the Paris Fashion Week show schedule was announced at the end of last week, showing a very clear mix of face-to-face shows, presentations and digital events.

One of the highlights is how big brands, especially Dior and Louis Vuitton, continue to focus on flashy IRL events. (At least for now, things may keep changing.) A brand of this size is spending serious resources on this show, which is more demanding and harder to win than ever before. It can attract our precious attention. : Front-line VIPs, striking production values, and the promise of a presence with multiple buyers and editors guarantee bank-like media moments, and more recently, season-level social media content.

But today, the universal approach does not benefit everyone. There were already rumors that something was wrong, and more and more were coming from the fashion world. In the spring of 2020, an open letter was issued calling for the industry to rethink current practices. Signers include Dries Van Noten, Craig Green, and Grace Wales Bonner. In short, they Previously Considering sustainability concerns and easing the creative and financial stresses of the retail calendar, we needed to rethink. Obviously, spending hundreds of thousands of dollars displaying collections on a busy schedule doesn’t work for all labels, especially small or medium-sized labels.

The biggest sign that the current change is that some mega-labels are rethinking how to merge with the old system. Gucci disbanded in the spring of 2020 and now shows co-educated styles from the collection twice a year, except for official Fashion Week events. We’ve also tried other ways, like film festivals and 12-hour live streaming, over the last few years, over the years we’ve been hit by viruses. Before creative director Daniel Lee left, Bottega Veneta used the show off its own calendar as a kind of traveling circus to perform in Berlin and Detroit. However, Balenciaga may be the brand that can quickly live up to Fashion Week’s expectations. Since the pandemic, most of the labels under Demna Gvasalia’s tutelage have gone off the ground. Instead, make a video game (does that indicate a desire for a future Metaverse?), turn the red carpet replacement into a “runway” meta, and make a video (Cats are inhabited by an army of digital clones). (Including walking), Simpsons.. Right now, the designer seems to be working with Gap, directing the relationship between the divorce and Kim and Kanye’s rebound. This poses the biggest problem for Fashion Week. Why be limited to a week or two of the year when you can have an entire zeitgeist?