Kanye Retains Balenciaga Fashion’s Hottest Brand

List back with himreliable quarterly trend report and, in a surprising turn of events, Balenciaga continues to rank as the hottest fashion brand (that’s sarcasm, in case you didn’t know).

For the second straight quarter, Demna-led homes dominated Lyst search and sales, as well as Google queries, engagement statistics, and social media mentions.

Lyst cites all of Demna’s collaborations and medals as a key factor in Balenciaga’s success, but, really, someone named Kanye West might have more to do with it.

The constantly buzzing rapper is a staunch supporter of the brand, often wearing it in public and dressing his beau in hot pieces on the runway (cough cough, Julia Fox and Kim Kardashian). He even recruited Demna to oversee the aesthetics of his workDONDAparty listening.

Reinforcing his bromance with Georgian designers, Yean announced the trois menage YEEZY x GAP x Balenciaga earlier this month.

But enough about Balenciaga. Lyst ranked Gucci and Prada as the second and third hottest brands in Q4, respectively. Moncler, who was ranked 11th in Q3, is up six places, a testament to the brand’s impressive list of collaborations.

Bottega Veneta, on the other hand, was demoted from seventh to tenth hottest brand, perhaps due to the surprising departure of creative director Daniel Lee.

Speaking of surprises, there have been some unexpected inclusions in Lyst’s most sought-after product lineup. LVMH Prize-winning bustier top Nensi Dojaka is the sixth hottest women’s item, while Gucci’s 1953 horsebit loafers take the cake as number one for men (theGucci housethe effect is real).

Balaclava in particular, made by Miu Miuand Stone Island is also a hot commodity, reflecting a fashion sense that may be problematic for head coverings. (“People can wear a balaclava and be seen as trendy or cool, but the hijab can be seen as a symbol of oppression or politics,” says content creator Sagal Jama. The New York Times.)

Unexpectedly, a bucket hat with the Prada logo (a TikTok favourite), a Neo Classic Balenciaga bag, and giant adidas YEEZY NSLTD boots have also become coveted items for online shoppers.

Key conclusions from Lyst’s Q4 2021 report? Like it or not, the mode of answering one person, two letters: Yes.

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Highsnobiety x MOON BOOT

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Highsnobiety x MOON BOOT