US fashion brand Rails opens first UK store

The 2,000 sq ft store is located at 13 Floral Street and stocks both womenswear and menswear.

The Covent Garden store will also serve as the brand’s UK and European headquarters, with an office and sales showroom on the bottom floor.

Rails is planning to open a second store in London this spring. The brand currently has stores in New York, San Francisco, Newport Beach and Paris.

Jeff Abrams, founder and creative director at Rails, said: “The UK is among our most important international markets and where we have a strong network of retail partners such as Selfridges, Harvey Nichols, Harrods, Trilogy, and more than 70 independent accounts. It is organically a place where we feel very at home.

“We are excited to continue to invest in this market, and continue to cultivate the great network we have, while connecting directly with our customers through a bricks-and-mortar experience.”