India Reynolds answers mens most googled lingerie questions

India Reynolds answers mens most googled lingerie questions as mens underwhelming underwear knowledge revealed

New research reveals a rise in men buying lingerie for their partners

The study, by Pour Moi, shows most men dont know their partners bra size

Former Love Island star and lingerie designer, India Reynolds answers mens most asked underwear questions

7 out of 10 men dont know their partners bra size, according to new research. The study, commissioned by lingerie brand Pour Moi, showed most men admit they dont have a clue when it comes to buying new underwear for the missus. Almost three quarters (73%) of men polled didnt know the difference between basques and bodysuits, with 60% admitting they didnt know what style of lingerie their partner liked best. The data uncovered Altrincham in Greater Manchester as the top location in the UK where the most men are searching for lingerie for their partners. The lingerie brand conducted the survey after analyzing sales and search data that revealed a trend in the rise of men purchasing underwear for their partners which has been on the up for the last five consecutive years.

Many men have awkward experiences with lingerie, from fondling around in the dark to undo a bra to disappointing a loved one by purchasing unflattering underwear for Christmas. India Reynolds, the brains and the body behind the new India Loves Pour Moi AW22 collection, a range designed to help women feel fabulous, has answered some of mens most Googled questions when it comes to buying lingerie for a special someone.

India Reynolds said, Buying lingerie for the woman in your life is sexy, its a gift that you can both enjoy. But its not without its challenges it can be confusing as theres lots to know, with loads of choice.

Ive answered some of guys most asked questions to help them next time theyre looking to buy the missus some new lingerie. There are plenty of men out there who dont know their way around a bra, never mind the terminology. Hopefully, this will give them the knowledge to shop with confidence and impress their partners.

With the new India Loves Pour Moi collection, guys can put their newfound knowledge to good use. Weve created stylish, timeless and fabulously fitted pieces that make you look and feel amazing no matter your shape, or style is at the core of this range. That’s why weve included best-selling styles in new coloursways, as well as adding in some fabulous new pieces

Highlights from the new collection include the India Embroidery Bustier and Thong in a stunning cobalt the perfect shade update for the new season. The customer’s fave India Eyelash Lace, a delicate and luxe style, is now available in a stunning red and decadent chocolate. Were confident youll feel fabulous wearing any of new pieces from the India Loves range.

Your questions answered, by India Reynolds:

How do I know my girlfriends bra size?

If you dont know and dont want to ask as youre buying as a surprise, the best way to find out is to look in the labels of her bras and check which size she usually wears.

How do I choose underwear for my partner?

If you know what she usually likes, for example if she always wears black underwear, then I would stick to something quite similar, so you know shell like it.
Or if you know theres any areas of her body, shes self-conscious of, go for something that might give some coverage, like a bodysuit perhaps. This will help with confidence if she wants to hide her stomach, or a push up bra if she wants a fuller bust.

Women always feel sexier when they feel confident, so I think this is key. Also consider what you would like to see her in, if its red lingerie I would get a similar shape to something she has in another color and feels good in.

What style of underwear do I buy for my partner?

Take into consideration what its for. If youd like something she can wear out, then bodysuits and basques look amazing with jeans and a blazer, so this is a great option.
Or if its for the bedroom, a suspender set, and stockings are perfect. We have a huge range of options so there’s something for everyone.

What is the difference between a T shirt and a Balconette bra?

A t-shirt bra can be padded or non-padded, they are typically seamless or molded and give a great shape under clothes. They are a soft everyday bra and more plunge in the middle.

A balconette bra offers a rounded look and great support with less coverage, the straps tend to be a little wider-set and join at the side of the cup rather than the centre. Balconettes look gorgeous as a suspender set and are less every day when compared to a t-shirt bra.