{D2C 100} Snitch: Fast-Fashion Millennial Brand

Founded in 2019, Snitch a mens apparel brand envisions being one of the fastest growing fast-fashion brands, with its target group as the Millennials and Gen-Z falling under the age bracket of 18 to 30-year-olds.

Most brands have been working on seasonal trends, creating season-specific collections which defy the term fast-fashion. Snitch believes in fashion to be seasonless and limitless, we launch new styles every day and it is our USP, said Siddharth R. Dungarwal, Founder and CEO, Snitch.

Snitch is a D2C brand with 95 percent of its sales being online driven, 90 percent being from its own platform including its mobile application, while the rest is from marketplaces like Ajio, Myntra, and Bewakoof. The brands mobile application has over 4.68 lakh downloads contributing to around 33 percent of the revenue share. With more than 90 employees, the brand has served over 5 lakh customers, clocking a turnover of Rs 56 crore in FY 21-22.

Recently, the brand ventured into the plus-size category with Snitch Plus. Talking about the brands future plans, Dungarwal stated, We are looking to launch around 6 physical stores in our top-performing cities. We are working on expanding our product line by introducing new categories such as accessories. Moreover, we are also exploring international markets for our products.