Rihanna On Savage X Fentys Sportswear Launch With Adam Selman

Rihanna and Adam Selman have a history of collaborations. For numerous years, the pop sensation and the American designer, who is recognized for his inventive and audacious creations, have worked together to deliver unforgettable fashion moments, including that naked dress for the 2014 CFDA Awards. The two joined forces on the first Savage X Fenty capsule collection, which was released for Valentines Day in 2020 and included a 19-piece selection of sensual lingerie designs. So, it makes sense that Selman has now been appointed executive design director of Savage X Fenty Sport.

I was inspired by everyday life. Everything is a sport. Being pregnant is a sport, Rihanna tells Vogue of the new line For me, it was about fit and fabric, and I let Adam play with everything else. The pieces are sexy and snatch you, but its functional and thats what describes the whole Sport collection. Sexy. functional. Fashion.

Its the perfect marriage of lingerie-inspired activewear that isn’t like anything else on the market, adds Selman. We wanted to create something unique and bold that can speak to the existing customers, but also open up a whole new realm of possibilities for us. From sheer cut-outs and panels that create sexy silhouettes with clever straps reminiscent of lingerie, to figure-hugging wardrobe staples that come in an assortment of punchy shades and a leopard print that features a candy-colored sunset background, its so good, says Selman. The performance set is also a standout, which includes work out-appropriate separates cut to contour the body in a sheer mesh with a subtle X motif.