Think the fashion month calendar is packed enough? Not so, says Pitti Pets

The fashion industry is generally slow to accommodate the needs of the general public, because inclusive measures are still rare. Sized for people, at least. It seems now, though, that terriers probably have more options than plus-sized people in the world of high fashion. Designer dog clothes are rapidly proliferating, and styles are rising beyond what you might find at Petco: premier luxury goods by Moncler, Moschino, Prada, and Versace, to name a few. And if you’re not satisfied with how many fashion weeks there are every year, Pitti Immagine Uomo has announced Pitti Pets, a trade show that will, in effect, serve as fashion week for dogs, featuring 15 international brands at the forefront. dog design. It will of course feature items that satisfy different moods and styles.

The brands’ offerings aren’t limited to puffs and ponchos for dogs: The Herms capsule collection boasts a $1,100 wooden bowl; Anya Hindmarch’s Dog Poop Bag Charm sells for $215; Diors’ $450 calfskin quilted collar matches accessories from their menswear collection; and the Versaces Barraco Pet Bed (large size) costs $1,350. One pup went even further wedged itself in the window from Miu Miu flagship store in Central London, hoping the slip might require a harness at home.

The doggie design is perhaps the newest frontier in fashion. Can a sexy silhouette complement a bulldog’s curvaceous body? How can you make a sweater that keeps the whippet warm, and accentuates the length of the body? Will the work of innovative human stylists translate the rottweiler’s sensibilities, or will it require a whole new skill set? What does your pet’s clothing say about you? Does your dog have a playful nature Hill Roador he is more compatible with classical utilitarianism Prada?

The drive to treat our animals better than we treat ourselves feels almost innate. After all, the mistakes we make are far worse than the occasional shoe they chew on. This trend has inhabited pop culture far beyond style. Dog food quickly becomes dog food. Document mode editor Diana Choithe mutt eats better than me most nights; free-range chicken, stock-cooked rice, and mixed greens for a more balanced and delicious meal than my microwave burrito. Many restaurants even make special menus just for pets. (Chicken With Potatoes in West Villages La Contenta Oeste actually looks really good). People pay a premium for dog psychic. Maybe you laughed at the Facebook your mom created for your dog a decade ago, but now TikTok is solid dog influence, amassing tens of thousands of followers, and even scoring their own sponsors. If there was ever a time to invest in your dog, now is it.