Warner Music Group and DressX partner to create digital merchandise

Many performing artists are already active in the metaverse. Last month, Elton John launched a Roblox experience tailored to the final show of his US tour, complete with clothing created in conjunction with Roblox community designers and a virtual show. Charli XCX was also featured on the platform. In 2020, Travis Scott performed a virtual concert in Fortnite, attracting 45 million concurrent views. Ariana Grande partnered with the game a year later. By offering fans digital wearables, WMG artists will be able to further benefit from these online appearances as well as physical merch.main source of profit for touring artists, digital merchandise can also increase financial returns by appearing in the metaverse space.

And, if artists are performing in this digital arena, fans should also be able to show their support in that space. PFP web3 fandom and community artwork is moving toward physical merchandise, so it’s only natural that physical fandom is also making its way into the digital world. Music is an integral part of people’s self-identity, and Gen Z is particularly interested in taking the path of the metaverse to express their identity, according to Instagram’s latest trend report. So, it’s only a matter of time before fans are given an avenue to mark their musical affinity both online and offline.

Digital merchandise and swag from musicians will definitely become part of fans’ digital wardrobes, says Shapovalova. Every day, we are closer to our goal of bringing the metacloset to everyone in the world.

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