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Forget Hollywood tape this festive season: Australian women are turning to GLUE to keep their clothes on – and safe for your skin
- CLUTCH is the first new clothing adhesive of its kind to dissolve in water
- Aussies ditch their fashion tape and use this skin-safe glue
- This allows you to ‘tie’ yourself in your clothes at night and wash them when you’re done
- Annabel Hay launched CLUTCH in December to help women this festive season
- This product is made and manufactured in Sydney, Australia
Australian women are turning to a special type of glue to keep their clothes together this festive season, rather than tape that can move and come off.
Annabel Hay, 24, is a creator CLUTCHthe first of its kind, a super strong glue that will keep your ensemble in place until you wash it off the skin.
The sticky substance applies directly to the skin and can be removed from your body and clothes easily with a little water.
Annabel Hay, 24, is the creator of CLUTCH, the first-of-its-kind super-powerful glue that will hold your ensemble in place until you peel it off.
Annabel launched CLUTCH in December after noticing a gap in the market for strong, reliable and effective clothing adhesives.
It’s 100 percent vegan and cruelty-free while safe for even the most sensitive skin, and those who have tried it have been amazed by its staying power.
A tube will set you back just $29 and can be used to keep V-neck tops and dresses in place, shirt cuffs rolled up and biker shorts in the correct position.
Model Beatrice Thompson tested the glue on her bicycle shorts and found they stayed in position as she jumped up and ran around her room.
Annabel launched CLUTCH in December after noticing a gap in the market for strong, reliable and effective clothing adhesives
Start by smearing a small amount of glue on the skin where you want your clothes to stick and wait about 30 seconds for it to become tacky
‘Oh my God, I love this. There’s nothing more annoying than wearing bike shorts and constantly having to pull your camel’s toe,” he says.
So how do you implement it?
Start by applying a small amount of glue to the skin where you want your clothes to stick and wait about 30 seconds for it to become tacky.
Then press the garment gently against the glued area and minimize movement for 10 minutes, as the glue will get stronger over time.
Finally, at the end of the night, your clothes are still machine washable and the glue will come off during your regular shower.
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