The digital marketing agency launches into 2023 with a fashion retailer deal

Leeds-based digital marketing agency Modo25 has been hired by a fashion retail client to provide affiliate marketing and advisory services.

The agency has partnered with fashion retailer Yours Clothing to manage affiliate marketing programs across all four of its brands – Yours Clothing, Long Tall Sally, PixieGirl and BadRhino across UK and EU regions.

The contract will see digital marketing experts develop and implement an affiliate program through which third-party publishers generate traffic or leads to the fashion retailer’s products.

As well as providing digital marketing support to your Apparel, retailers will also benefit from using BOSCO.

Created by data scientist Modo25, it is a machine learning platform that helps retailers and businesses measure and predict the success of their organic and paid media channels when compared to their competitors.

Emily Bouch, trade manager at Yours Clothing said: We wanted to develop a strong affiliate program across all of our brands within Yours Clothing in various regions which was no easy task.

After detailed conversations with the team at Modo25, we feel confident in their ability to deliver with expert knowledge, insight and access to relevant industry tools. It’s been great to bring the team at Modo25 together to support our marketing strategy.

Modo25 chief executive officer, John Readman, added: We are excited to welcome Yours Clothing to our growing list.

“Despite the turbulent economic times, the appointment demonstrates their continued confidence in investing in their marketing strategy.

The in-depth data provided by BOSCO integrated with the team’s expert knowledge means we can provide a digital marketing strategy that ensures Yours Clothing gets value for every pound they spend.