18 of Amazon’s viral fashion inventions we found on TikTok

From skin care to smart kitchen gadgets, we’re always amazed by the unique products we find while browsing our For You Pages on TikTok. We can’t even count the number of times we’ve seen the video and immediately rushed to Amazon to buy the product.

And lately, quite a lot of fashion items have inspired us to press “add to cart”. From accessories to winter must-haves, app users have posted tons of products highlighting new and affordable ways to wear the latest trends.

Here, we share some of the best viral Amazon fashion finds the Shop TODAY team at our FYP have spotted (and some we’ve even purchased ourselves). From belt bags to podiatrist-approved sneakers, these 18 TikTok essentials will help you stay on top of this year’s trends.

A must-have TikTok outfit

Tronjori High Waist Wide Leg Pants

Looking for the perfect pair of pants that will take you straight from the office to dinner with friends? Look no further than these stylish pants. Many reviewers say they bought the top-selling pants after seeing them on TikTok. “They are even better than I imagined!” wrote one shopper. “Professional, yet comfortable. If you’re having a debate, take it!!”

Seasum Lifts Textured Yoga Pants

While a lot of leggings have made waves on TikTok in recent years, we can never forget the original “Amazon leggings.” This one went mega-viral after users praised their ability to make your back lift.

One former TODAY Store writer who tried it says they provide “lift in all the right areas” thanks to their clean design, and can even smooth out those areas.

Tanming Flannel Shacket

Shackets (aka shirt-jackets) are hugely popular this season, and fashion and beauty maven Makho Ndlovu previously shared that this one has gone viral and racked up millions of views on TikTok. It comes in several color options and is perfect for layering a tee or wearing it alone.

Trendy Queen Half-Zip Hoodie

Cozy, comfortable staples tend to be some of the most sought-after items on TikTok. And we think this viral best-selling invention seems like a great option for movie nights, lazy nights, afternoon school pick-ups, and more.

Safrisior Knit Sweater Vest

ICYMI, like many trends from the 90s, the sweater vest has made a comeback. This one, which we’ve spotted on TikTok, features an oversized fit and a stylish houndstooth design, so it would be a great way to reintroduce that style into your collection.

Promoter of Bootcut Yoga Pants

Another trend that TikTokers are bringing back? Yoga pants. Except now they call them “flared leggings”. And this one is said to be soft, breathable, and moisture wicking. Plus, the brand says they’ll hold their shape, even after multiple washes.

Levi’s Ribbage Straight Ankle Jeans

Levi’s are the original blue jeans, so most of us are no strangers to their allure. But TikTokers seem to love the pair, in particular one user even called them “the only jeans I need.” These jeans feature the brand’s highs and classic straight leg, giving them that on-trend mom jean look.

CRZ Yoga Butterluxe Sports Leggings

Freelance writer Hannah Baker says she was persuaded to purchase these leggings after seeing them on TikTok. She described it as “very soft”, “light”, and added that the high waist kept it from rolling down.

Orolay Down Jacket

A few years ago, the Orolay mantle (aka the “Amazon coat”) made a splash on the internet. But recently, TikTokers are discovering how warm and practical it can be. “Got this on a TikTok recommendation and I wasn’t disappointed!” one reviewer wrote. “Great price for such a fancy coat! It makes rich moms walk when I wear it! I bought one that is a light color and holds up well around my 2 messy puppies. It hides dirt well!”

Loveimgs Women’s Baggy Band Collar Waffled Button Down

Shop TODAY Editorial Assistant Sierra Hoeger says she’s been thinking about buying this button since it appeared on her TikTok. While it looks like it would be a great option for the season, it has a beachy and casual feel to it, so we imagine you can also wear it with shorts and a tank when the weather gets warmer.

Amazon virus accessory

Hue Mini Crew Socks

Socks might not be the most exciting product to add to your shopping list, but they could be. In the last few months, we’ve come across lots of videos of people raving about how comfortable these socks are and how they fit in just the right place on your ankle. After seeing so many videos I was sure to add them to my cart and I can confirm they are great styled with Converse, boots or even sneakers (for when you want that trendy high sock look).

Detachable Imitation Kalkehay Collar

I too was influenced to try this unique fashion hack after seeing it on TikTok. The detachable collar makes it easy to enhance any look, from sweaters to dresses, without adding the extra bulk you might get with a collared shirt.

Ododos Mini Belt Bag

Belt bags or as you know, waist bags are everywhere on TikTok. But this one seems to be a favorite of app users due to its style and affordability. Currently the No. 1 best-selling “fashion waist pack” 1 on Amazon and has over 4,700 five-star ratings. Shoppers say it’s roomy enough to fit all your needs.

Pavoi 14-Karat Gold Chunky Hoops

“After finding these earrings in a TikTok review I had to check them out for myself and I don’t think they disappoint,” wrote one shopper. “They are the perfect size for both casual and formal, not to mention how lightweight they are.”

Trendsmax Initial Pendant Necklace

Trade Editor Vivien Moon was persuaded to buy this necklace after seeing it on TikTok. The trendy early necklace is great for gifts and is designed to last, says the brand.

Viral Amazon shoes

Bronax Cloud sandals

Everyone wants to feel like they’re walking on clouds, right? That’s why it’s no surprise that this fluffy, fluffy “cloud slide” has gone viral. Currently a No.1 bestseller on Amazon, they’re designed to provide stability and shock absorption, so you can wear them around the house, after a workout, or even to the beach.

Cushionaire Hana Cork Stopper

Rock the clog trend with these shoes. “These shoes are very comfortable and easy to stand on all day,” wrote one shopper. “I bought all three colors! Did I mention the price? You can’t go wrong buying these shoes!”

New Balance 574 Core Sneakers

Dads, fitness aficionados, and podiatrists have been fans of New Balance sneakers for a while, but TikTok is partly to blame for their rise as one of today’s hottest sneakers. And we’ve seen this particular style in apps a number of times. They’re said to be lightly cushioned, for all-day support, and stylish enough to wear to work or lunch.