RTA Fashion Brand Debuts in New York Store

fashion brand The Road to Admiration (RTA) expanding its retail footprint with the launch of its third brick-and-mortar location in New York. The 2,152-square-foot store, the label’s outpost in the Big Apple, occupies a landmark in SoHo.

Based in Los Angeles Architecture Dan Brunn creating a space with a sleek, contemporary ethos with a raw edge that contrasts with RTA’s existing stores in Los Angeles and Las Vegas. We wanted to respect the gritty and industrial nature of the existing historic buildings,” said Dan Brunn. “It was used for fabrication in its original form, and we wanted to make sure to deliver that. There’s a sense of mystery and wonder, with space flowing in a strictly one-point perspective.

Divided along a central axis, the shop is presided over by a futuristic mirror chrome screen created in partnership with Baccarat. The piece uses 2,000 pounds of sparkling broken crystal and emits a sultry red glow that echoes throughout the striking interior. The wood floors are painted in a gradient that evolves from white to black to complement the blackened steel beams and overhead display bars. The gradient climax with the bold red corner of the shop which accommodates the red locker area overlaid with the arch. The dark red lighting radiates, identical to the velvet curtains and custom red velvet sofas nearby that are reminiscent of something you’d see in a classic Paris cafe restaurant, Brunn added.

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