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Meet the new face of Adidas.
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Photo: Courtesy of Adidas
Jenna Ortega, novice fashion girl “it”.is Adidas’ newest brand ambassador and the face of the German sportswear giant’s soon-to-be-announced label.
The announcement comes after several major shakeups at Adidas. Company discontinue his Yeezy business and a partnership with Kanye West which make a significant contribution of its overall earnings in October. Shortly thereafter, Adidas brought in Bjrn Gulden, formerly of Puma, as CEO, to help lead it into a new era. It seems a new era is starting now, with two big firsts: Ortega’s first major fashion deal, and the first time Adidas has launched a new brand under its umbrella in 50 years.
“My love for Adidas goes back many years,” said Ortega, in a statement. “Always a presence in sports, music and culture and continue to be an innovator in many ways. Growing up it was always Adidas sneakers… so much of my wardrobe was made up of three iconic stripes.”
Executive Board Member Brian Grevy said of Ortega: “A progressive and passionate next-generation pioneer who is making waves around the world, his fresh and creative way of thinking is what we, as a brand, discover and continue to be inspired by.”
Although he has been working in the industry for many years, the actor has won the hearts of the public through his titular role on Netflix’s “Wednesday”. Between viral moments and the finesse of the cast goth-core dress, Ortega has become the center of fawning and attention. Plus, the fashion is simple can’t be ignored.
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