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Pharrell Williams’ first bid as new creative director for menswear at Louis Vuitton won’t be made public until men’s fashion week in Paris in June. But his past collaborations and the evolution of his own style hint at what may be to come.
Williams has been operational Billionaire Boys Club and its sister brand Ice Cream since 2003, blending luxury and street fashion with Japanese streetwear designer Nigo. The following year, he had his first collaboration with Louis Vuitton, Millionaire sunglasses.
Virgil Abloh, the first Black the creative director at Louis Vuitton, pulled sunglasses from the archives for his debut runway show with the fashion house in 2018, calling them 1.1 millionaires. (Abloh died in 2021 after a quiet two-year battle with cardiac angiosarcoma.)
Abloh share photos sunglasses on Instagram, post-show, wrote: 1.1 millionaire @louisvuitton To respect @pharrell & @nigo ~things a runway show might not show.
“I am delighted to welcome Pharrell back home, after our collaboration in 2004 and 2008 for Louis Vuitton, as our new Men’s Creative Director,” said Louis Vuitton chairman and CEO Pietro Beccari. His creative vision beyond fashion will no doubt take Louis Vuitton into new and very exciting chapters.
In the announcement of Williams’ appointments on Tuesday, Louis Vuitton on the phone he’s a visionary whose creative universe expands from music, art, and fashion.
Williams is not a designer by training. He began his creative career in the early 1990s as one half of the hip-hop production duo The Neptunes, working with artists ranging from Mystikal to Gwen Stefani. He has won 13 Grammy Awards, including three for producer of the year, and has been nominated twice for an Academy Award.
Since the early 2000s, Williams has been known for her personal style and trendsetting ability. He understood the hype and was able to make it profitable. He’s not afraid to take risks whether it’s wearing trucker hats and skater tees to the hip-hop trend of wearing baggier jeans and even baggier t-shirts.
Remember the big purple alligator Herm Birkin bag she worked out in 2007 or Vivienne Westwood Buffalo hat? Williams also doesn’t limit her style to gender norms.
“Ever since I was a kid, I’ve lived in my head,” Williams said as he received it speech for the Council of Fashion Designers of Americas fashion icon award in 2015.
There are no rules, only dreamland, he continued. What if? land. It’s the first step when you don’t have the means. The second step comes naturally: When someone pushes you to be different. They also free you from the omnipresent matrix of opinions.
During the speechWilliams provides some insight into the origins of his desire to customize his stuff.
Jordan is great, but the price is out of my price range, he said. Vans and Chuck Taylors are affordable, and most importantly, they are the perfect canvas to do it yourself. DIY got me through high school.
Jeff Kravitz/FilmMagic Inc.
Jeff Kravitz/FilmMagic Inc.
Jeff Kravitz/FilmMagic Inc.
Bertrand Rindoff Petroff/Getty Images
Anthony Ghnassia/Getty image for Karl Lagerfeld
It also earned him many collaborations.
In addition to his previous work with Louis Vuitton, Williams creates fragrances with like a boya line of luxury locomotive-inspired handbags Moynat and even a limited edition set macaroni with Ladure and Colette.
She is friends with Karl Lagerfeld, creative director at Chanel, with whom she frequently collaborates. He has a sunglasses collaboration with Tiffany & Co.
As well as her stylistic aesthetic, Williams is interested in re-imagining what sustainability in fashion looks like. Her wardrobe collaborations are widely used Bionic Thread, a fiber that comes from recycled plastic bottles found in the oceans. Williams co-founded Bionic Yarn in 2010 and has since worked with Adidas, Moncler and G-Star.
His personal style and constant collaborations have made him an attractive choice for Louis Vuitton, one of the world’s leading fashion brands. As she has for the last two decades, Williams will likely capitalize on all of her passions, bring her creativity there, and move on.
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