Alo Yoga Launches Digital Fashion Collection In The Sandbox

Today the lifestyle and sportswear brand is based in Los Angeles Hello Yoga launched a collection of digital wearables.

Launching initially at The Sandbox, the unisex line will then be rolled out for use by avatars across over a thousand metaverses and social media networks in 3D, AR, and VR, including partnerships with Zepeto, Roblox, Decentraland, ReadyPlayerMe, RecRoom, VRChat, TikTok, and snapchat.

This project represents another step toward the reality of digital apparel interoperability across the metaverse.

It features IRL bestsellers such as the Alo Accolade Hoodie, Accolade Sweatpant, and Canvas Bucket Hat. This launch was created in collaboration with Interactive Horseswhich also helped create Alo Yogas Sanctuary on the Roblox gaming platform last year.

We’ve had more leggings worn in the metaverse last year than in real life, and we want to continue to strengthen our presence in the digital space, signaling our investment in our community and in the digital world, as digital identity and expression become more and more important, said Alo Yoga Global Head of Marketing Angelic Vendette in a statement.

Right now the technology on each platform is different, but to give a glimpse of the future of digital clothing, we collaborated with Alo to create one piece of clothing that can truly be worn across multiple platforms, added Nic Hill, Head of Interactive at Sawhorse.

Alo Yoga entered the web3 space earlier this month, releasing an NFT for Aspen Ski collection owners and also launching a virtual store in partnership with Obsess and Meta. It launched a cryptocurrency facility at check-out in June and also gives employees the option to be paid in cryptocurrency.

Web3 is quickly becoming the future of fashion and wellness, and Alo is eager to reconnect with our communities where they are in their everyday lives, said Danny Harris, Co-Founder and Co-CEO of Alo Yoga.

The Alo Yoga wearable digital collection will be available for redemption from today, March 1 through March 31 with a month-long activation ending with virtual yoga classes, breathing exercises, and meditation at Metaverse Fashion Week from March 27 – 29 in Decentraland.

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