Can custom clothing brands slow down our fashion consumption?

Why are custom made clothing pieces better?

The benefits of made-to-order fashion go far beyond reducing the amount of textile waste, greenhouse gases and pollutants that the industry currently produces.

This allows customers to purchase clothing that has been tailored specifically to their size and taste. This opened a further door for plus size clothing, as well as special clothing for those with disabilities.

Those who shop can ask for unique fabric combinations, unusual cuts, lengths, or fit. Once the final product arrives, it’s basically a unique piece stitched to the highest quality.

Most importantly, since the item will be made to size, it will likely fit perfectly. As opposed to fast fashion pieces which can be boxy, fall wrongly at the shoulder or waist, or end up too long or short, items that are made to be worn are more likely to be appreciated and held for a longer time.

All of these elements of fashion were once the norm. Returning to this practice means embracing a slower fashion approach, valuing well-made clothing, and understanding the work that goes into producing it.

We’re lucky too, because bespoke clothing brands are on the rise. You don’t have to go to the posh area of ​​your city to get something custom made.

Which brands accept made-to-order orders?

Despite what you might think, you don’t have to break the bank to get a made-to-order outfit.

Sourcing high-quality deadstock fabrics from atelier couture, a French retailer MaisonClo offering items at lower prices than most items you’ll find at your local department store.

While the MainsonClo’s selection of dresses, co-ords, and trousers definitely don’t match SHEIN’s price point, you’ll understand why if you taste the quality. Every item sold has been handcrafted at a slower pace and offers peace of mind to customers thanks to the complete transparency of their supply chain.

Another price-friendly, made-to-order brand worth checking out is Label Oil. Its founder, Olivia Hulme, is a former costume designer and uses the final fabric to create hand-stitched one-off wrap dresses that create zero waste.

And for those looking for a special occasion dress or perhaps a splurge look no further than London-based boutique Sanne and Worme.

Brand made to order CORRECT was founded in 2017 by Lena McCroary, an experienced seamstress who acquired her knowledge in a shop on Savile Row, one of London’s most famous main streets.

McCroary collaborates with up-and-coming illustrators to bring their own unique and elegant patterns to their lines. The design is printed on a bold, bright textile sourced primarily from England, with all pieces sewn by hand in South London’s Battersea area.

While the Sanne exudes luxury (and the price tag that comes with it), Worm wallet friendly without sacrificing elegance. From flowy gowns to co-ord satin suits, the collection is made to order by in-person appointment available on request to ensure a perfect fit.

As the waste piles of Western clothing continue to pile up ever higher, grossly polluting the landscapes of poor countries, it is high time we destroy a culture that continues to demand more and more fashion at breakneck speed.

With the vintage marketplace and rental services experiencing an incredible explosion in popularity across generations, it’s not too surprising to see made-to-order clothing making a comeback.