SHEIN ANNOUNCES EXCLUSIVE FASHION SPONSORSHIP AT STAGECOACH FOR THE SECOND YEAR IN CONCEED

SHEIN has also launched a capsule collection inspired by western trends and styles for consumers

ANGEL, April 26, 2023 /PRNewswire/ — SHEIN, a popular global fashion and lifestyle e-retailer, is pleased to announce that they will again be the exclusive fashion sponsor of Stagecoach — Californian famous country music festival. This festival will be held from Friday, April 28 to Sunday, April 30, 2023at the Empire Polo Club in Indioka.

Near the main stage, SHEIN Saloon offers various experiences from Cowboy Karaoke, 360 Mirrored Bull, Watering Hole Lounge & Bar, Glam Stations, photo moments and new gifts. The great hall was built out of shipping containers and is located on the festival grounds between Honky Tonk and the Main Stage.

“Our partnership with Stagecoach last year was very successful and we are delighted to be back,” said Maxine Silva, Senior Brand PR Director at SHEIN. “We are delighted that the country country has welcomed us and our SHEIN Saloon has become a popular part of the Stagecoach festival.”

As well as being the exclusive fashion partner, SHEIN creates collections of western-inspired clothing in partnership with Stagecoach Festival that add glitz and glamor with a cowboy style that is perfect for festivals or for consumers styling their clothes at home. Earlier this month, SHEIN also partnered with Priscilla Block to launch a festival collection inspired by the country singer’s personal style ahead of her Stagecoach appearance.

Starting today, Stagecoach Festival and Priscilla Block the collaboration collection is available to purchase at us.shein.com. Both collections feature the hottest trends in the fashion industry today such as cowboy boots, floral dresses, denim shorts, hats, graphic tees and more.

About SHIN

SHEIN is a global fashion and lifestyle e-retailer committed to making the beauty of fashion accessible to everyone. We use on-demand manufacturing technologies to connect suppliers to our agile supply chain, reduce inventory wastage and enable us to deliver affordable products to customers around the world. From our global offices, we reach customers in more than 150 countries. To learn more about SHEIN, visit www.SHEINgroup.com.

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SOURCE SHEIN Distribution Company