Sainsbury’s is exploring fashion with two new brands

The evolution of supermarket fashion continues at Sainsbury’s with the British retail giant launching two new exclusive ready-to-wear women’s clothing brands for spring/summer.

Tu at Sainsburys has added Everbelle and For All The Love to its already extensive fashion and lifestyle offering.

The former is a new women’s clothing lifestyle brand offering easy-to-wear wardrobe essentials, and the latter is a range of trends that are affordable exclusively online. Both brands are available in UK sizes 6-18.

Everbelle is inspired by the simple beauty of everyday life, featuring timeless silhouettes in confident prints and colors with pretty details. Key pieces include Maxi Broderie gowns and patchwork floral coords, with prices starting at £24 for a woven floral top.

The new labels will be available to purchase online at Tu.co.uk and at five selected Sainsburys stores: Fosse Park in Leicester; Stirling in Scotland; Hankridge Ranch in Taunton, Somerset; Low Hall in Walthamstow, London and Wakefield Marshway in Wakefield.

The For All The Love collection is supported by a bold color palette and statement prints, with key pieces including color block maxi dresses and geo print coord. Prices start at 10 pounds for a T-shirt.

Emma Benjafield, director of product at Sainsburys clothing, said: The introduction of these exciting new brands means our customers have more choices. Whether they’re looking for a statement dress for an event, or a versatile piece to dress up and down, there’s so much to choose from and we’re sure any piece will work wonders with a customer’s existing wardrobe.