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Pharrell has been teasing his first collection since being appointed Men’s Head Designer at Louis Vuitton, and he turned to Rihanna to help debut the campaign.
Skateboard P posed in front of a RiRi billboard on Wednesday (June 14) where he stares sideways at the Muse d’Orsay in Paris. Rihanna can be seen rocking a half-buttoned black leather shirt as her pregnant belly looks full.
She looks preoccupied with coffee in one hand and a row of monogrammed Louis Vuitton bags on her arm that feature almost the entire color wheel.
LOUIS VUITTON MEN Spring-Summer 2024, P captioned the Instagram post.
Many of Pharrell’s rap colleagues are excited about the collection which will debut next week as part of Men’s Fashion Week in Paris.
Busta Rhymes, Lil Tjay, Jermaine Dupri, Steve Stoute and even Lindsay Lohan showed their affection in the Ps IG comments column.
Louis Vuitton named Pharrell as its next head of design in February for a position very similar to the one held by the late Virgil Abloh.
Pharrell Williams is a visionary whose creative universe has expanded from music to art, and to fashion establishing himself as a global cultural icon over the past 20 years, LV announced.
The way he pushes boundaries in the worlds he explores, in line with Louis Vuitton’s status as a Cultural Maison, reinforces the values of innovation, pioneering and entrepreneurship.
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The Happy hitmaker will unveil her debut offering for the fashion house on June 20 at 8:30 p.m. local time.
The collection, which will be under the artistic direction of Nicolas Ghesquire, marks the first with Pharrell as creative director.
Since 1854, Louis Vuitton has positioned fashion in a cultural context that brings unique design to the world, blending innovation with uncompromising style and quality, the designers say.
Today, Maison remains true to the spirit of its founder, Louis Vuitton, who created the true Art of Traveling through luggage, bags and accessories that are as creative as they are elegant and practical.
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