Ebay completes acquisition of Certilogo to improve used mode authentication

Ebay has completed the acquisition of AI-powered apparel and fashion authentication provider Certilogo for an undisclosed amount.

Certilogo uses digital technology to empower brands and designers to manage their garment lifecycle while enabling customers to confirm authenticity and access reliable product information.

“We are thrilled to welcome the talented Certilogo team to Ebay, as they bring passion and cutting-edge technology to our community of fashion enthusiasts,” said Ebay vice president Charis Marquez.

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Through this acquisition, Ebay will be able to offer its brands secure, flexible and compatible connected product solutions. Brands will also be able to protect their customers from counterfeiting and engaging in counter-trade through passports of counterfeit-proof digital products.

However, Certilogo will continue to be led by CEO Michele Casucci after the acquisition.

Casucci added: The partnership between Certilogo and Ebay will open up opportunities for consumers and brands to connect, unlocking new potential to enable and expand engagement with the circular economy.

“Our team is ready to work on combining our technology and infrastructure and ensuring a seamless transition for our customers, brand partners and the entire Ebay community towards a more sustainable and connected future.

The move follows comments made by the e-commerce giant’s head of pre-loved fashion Lucy Peacock who claimed that a more circular approach to fashion could give retailers the opportunity to make money on something that would otherwise end up in landfill.

Speaking at the Retail Without Borders conference, Peacock said retailers just needed to understand their waste stream first, and realize they had alternatives to where it could go. ShipmentX reported.

There are only so many resources in the world. They will continue to thin out. The cost of those resources will go up. So how do you pivot your business and open up other areas?, said Peacock.

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Ebay was ranked as a Top100 retailer, in its Global Elite Top1000 Report 2023, which includes 48 pages of RetailX analysis, market-leading research, and expert insights on the global retail market, the full Top1000 Global Elite list, and 10 exclusive company highlights including Adidas, AliExpress, Carrefour, H&M and Ikea.