Men’s Fashion Show – Spring/Summer 24 (Livetrend)

Solar Search. In an effort to warm up solar energy, the design explored unknown earth terrain for the SS24. For hot new climates, new, extra-lightweight technical materials feel smoother through an almost sheer notch. Dipped into neutrals and sunset hues, the rich, pigmented palette is explored in earthy gradients and sedimentary hues. For a dynamic silhouette, fluidity meets utility and creates the look for the hopeful explorer. Patterns such as micro-grids give the theme a look that is not faded and worn but heavy. The new style trend is covering yet light and breathable and ready for a daring sun safari.

New Generation Safari. For this trend, the Livetrends algorithm has outlined some new must-haves like sleeveless jackets and vests with a +2% annual growth rate, survival fisherman’s hats, modern trekking boots, sling bags, and colors like brown and orange which increased by +45% (orange) and +58% (brown) compared to last year. Trends balance raw and natural touches with pragmatic and technical components and provide a versatile design narrative to the diverse menswear market.

Data to drive Creativity.
Livetrend is a solution that offers 360 trend and market overview. Beyond inspiring and predictive content, Livetrend provides you with a wide range of analysis on the evolution of trends, from concepts, products, colors and details to prices, in today’s fashion market. This information is critical for adapting assortments and increasing collection ranges to increase full price sales and minimize excess stock. As a new & pioneering feature, Livetrend has integrated generative AI to visualize future trends through predictive images.

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