House of Blueberry launched their Clueless-inspired Roblox fashion collection

House of Blueberry, a digital fashion brand, has teamed up with Paramount Consumer Products to launch a Roblox digital wardrobe collection inspired by the film Clueless.

This collection will be available on Roblox via the in-built pop-up shop Blueberry House
Experience.

The House of Blueberry x Clueless collection is inspired by the classic outfits Cher, Dionne, and Tai wore in Paramount Pictures’ hit 1995. The first 15-piece collection includes iconic looks like Cher’s yellow plaid outfit, red dress, and boa.

As a huge fan of Clueless, it was a pleasure to lead the design process for this partnership, said Ashley Hopkins, chief creative officer at House of Blueberry, in a statement. I think this collection will really resonate with our Roblox community, as classic looks from the film fall within the Y2K themes our users love virtually and in real life.

Players will be able to shop through the collection in the Clueless-inspired immersive 3D popup shop, which features an interactive showroom based on Cher’s wardrobe. The Clueless x House of Blueberry collection will be available for purchase starting today on the Roblox marketplace and House of Blueberry experience.

House of Blueberry is a metaverse fashion brand with over 20 million digital assets sold across platforms such as Roblox, The Sims, and Zepeto. The company has grown to a community of nearly half a million.